Rodong Sinmun
Official newspaper of the Workers' Party of Korea.
Rodong Sinmun at a glance
Rodong Sinmun is a news & media website and one of the most visited sites in North Korea, currently ranked #3 in the country. It was founded in 1945 and is headquartered in Pyongyang, North Korea. Today Rodong Sinmun is owned by Workers' Party of Korea. Our estimates put its audience at ≈ 0 million visits per month. The business earns money mainly through government funded.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0 million / month | +2% |
| Q2 | ≈ 0 million / month | +3% |
| Q3 | ≈ 0 million / month | +3% |
| Q4 | ≈ 0 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in North Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- North Korea86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- North Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| rodong sinmun | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the North Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in North Korea
Company information
- Website
- rodong.rep.kp
- Sector
- News & Media
- Owner
- Workers' Party of Korea
- Owner type
- State-owned enterprise
- Founded
- 1945
- Headquarters
- Pyongyang, North Korea
- Ownership
- Workers' Party of Korea controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Korean
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- State-owned enterprise
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Rodong Sinmun operates a news and media publisher focused on North Korea. Official newspaper of the Workers' Party of Korea. Revenue comes mainly from government funded, supported by the other lines listed below.
- Government funded
International presence
- Primary market
- North Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (North Korea)
- #3 in this index
- Sector rank
- Leading news & media site in North Korea
- Global rank
- Not ranked (restricted access)
What is Rodong Sinmun?
Rodong Sinmun (rodong.rep.kp) is a news and media publisher serving users in North Korea. Official newspaper of the Workers' Party of Korea. It ranks #3 among the most visited websites in the country in this index, within the news & media category.
Who owns Rodong Sinmun?
The site is operated by Workers' Party of Korea. The company was established in 1945 and is headquartered in Pyongyang, North Korea.
Traffic and audience
Traffic estimates place Rodong Sinmun at roughly 0 million visits per month, about 0 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Rodong Sinmun makes money
Revenue comes primarily from government funded, alongside .
Competitors in North Korea
It competes with other news & media platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1945
Rodong Sinmun is founded in Pyongyang, North Korea.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in North Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Rodong Sinmun?
Rodong Sinmun is operated by Workers' Party of Korea. State-owned enterprise structure, based on public filings and press reporting.
Where is Rodong Sinmun headquartered?
Rodong Sinmun is headquartered in Pyongyang, North Korea.
When was Rodong Sinmun founded?
Rodong Sinmun was founded in 1945.
What is Rodong Sinmun's revenue?
Rodong Sinmun does not publish standalone revenue; income comes from government funded.
How does Rodong Sinmun make money?
Mainly government funded.
Is Rodong Sinmun publicly traded?
Rodong Sinmun's ownership: State-owned enterprise.
How many visitors does Rodong Sinmun get?
Third-party estimates place Rodong Sinmun at roughly 0 million visits per month, mostly from North Korea, with 79% mobile traffic.
Is Rodong Sinmun safe?
Rodong Sinmun is an established news & media site founded in 1945 and ranked #3 in North Korea; use the official domain rodong.rep.kp and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsrodong.rep.kp
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNorth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos