Naenara
Official state portal providing government and general information about North Korea.
Naenara at a glance
Naenara is a government website and one of the most visited sites in North Korea, currently ranked #1 in the country. It was founded in 1996 and is headquartered in Pyongyang, North Korea. Today Naenara is owned by Korea Computer Center. Our estimates put its audience at ≈ 0 million visits per month. The business earns money mainly through government funded.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0 million / month | +2% |
| Q2 | ≈ 0 million / month | +3% |
| Q3 | ≈ 0 million / month | +3% |
| Q4 | ≈ 0 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in North Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- North Korea94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 0 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- North Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| naenara | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the North Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in North Korea
Company information
- Website
- naenara.com.kp
- Sector
- Government
- Owner
- Korea Computer Center
- Owner type
- State-owned enterprise
- Founded
- 1996
- Headquarters
- Pyongyang, North Korea
- Ownership
- Korea Computer Center controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Korean, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- State-owned enterprise
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Naenara operates an official government service portal focused on North Korea. Official state portal providing government and general information about North Korea. Revenue comes mainly from government funded, supported by the other lines listed below.
- Government funded
International presence
- Primary market
- North Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (North Korea)
- #1 in this index
- Sector rank
- Leading government site in North Korea
- Global rank
- Not ranked (restricted access)
What is Naenara?
Naenara (naenara.com.kp) is an official government service portal serving users in North Korea. Official state portal providing government and general information about North Korea. It ranks #1 among the most visited websites in the country in this index, within the government category.
Who owns Naenara?
The site is operated by Korea Computer Center. The company was established in 1996 and is headquartered in Pyongyang, North Korea.
Traffic and audience
Traffic estimates place Naenara at roughly 0 million visits per month, about 0 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How Naenara makes money
Revenue comes primarily from government funded, alongside .
Competitors in North Korea
It competes with other government platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
Naenara is founded in Pyongyang, North Korea.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in North Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns Naenara?
Naenara is operated by Korea Computer Center. State-owned enterprise structure, based on public filings and press reporting.
Where is Naenara headquartered?
Naenara is headquartered in Pyongyang, North Korea.
When was Naenara founded?
Naenara was founded in 1996.
What is Naenara's revenue?
Naenara does not publish standalone revenue; income comes from government funded.
How does Naenara make money?
Mainly government funded.
Is Naenara publicly traded?
Naenara's ownership: State-owned enterprise.
How many visitors does Naenara get?
Third-party estimates place Naenara at roughly 0 million visits per month, mostly from North Korea, with 69% mobile traffic.
Is Naenara safe?
Naenara is an established government site founded in 1996 and ranked #1 in North Korea; use the official domain naenara.com.kp and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnaenara.com.kp
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNorth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos