Okta
An identity and access management platform for workforce and customer identity.
Okta at a glance
Okta is a technology website and one of the most visited sites in United States, currently ranked #373 in the country. It was founded in 2009 by Todd McKinnon, Frederic Kerrest and is headquartered in San Francisco, CA, USA. Today Okta is owned by Okta, Inc.. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through subscriptions. Its closest rivals include microsoft.com, ping.com, auth0.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| okta | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in United States
Company information
- Website
- okta.com
- Sector
- Technology
- Owner
- Okta, Inc.
- Owner type
- Public company
- Founders
- Todd McKinnon, Frederic Kerrest
- Founded
- 2009
- Headquarters
- San Francisco, CA, USA
- Employees
- 6,000+
- Ownership
- Okta, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2.7 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $2.7 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Okta operates a technology platform focused on United States. An identity and access management platform for workforce and customer identity. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #373 in this index
- Sector rank
- Leading technology site in United States
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| microsoft.com | ≈ 18 million / month | #374 class competitor | — |
| ping.com | ≈ 13.5 million / month | #375 class competitor | — |
| auth0.com | ≈ 9 million / month | #376 class competitor | — |
What is Okta?
Okta (okta.com) is a technology platform serving users in United States. An identity and access management platform for workforce and customer identity. It ranks #373 among the most visited websites in the country in this index, within the technology category.
Who owns Okta?
The site is operated by Okta, Inc., founded by Todd McKinnon, Frederic Kerrest. The company was established in 2009 and is headquartered in San Francisco, CA, USA. It employs around 6,000+.
Traffic and audience
Traffic estimates place Okta at roughly 30 million visits per month, about 1 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Okta makes money
Revenue comes primarily from subscriptions, alongside .
Competitors in United States
Its closest rivals include microsoft.com, ping.com, auth0.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2009
Okta is founded in San Francisco, CA, USA.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #373 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Okta?
Okta is operated by Okta, Inc.. Public company structure, based on public filings and press reporting.
Where is Okta headquartered?
Okta is headquartered in San Francisco, CA, USA.
When was Okta founded?
Okta was founded in 2009 by Todd McKinnon, Frederic Kerrest.
How many employees does Okta have?
Okta employs approximately 6,000+ people.
What is Okta's revenue?
Okta's revenue: ≈ $2.7 billion annual revenue (est.).
Who are Okta's competitors?
Main competitors in United States include microsoft.com, ping.com, auth0.com.
How does Okta make money?
Mainly subscriptions.
Is Okta publicly traded?
Okta's ownership: Public company.
How many visitors does Okta get?
Third-party estimates place Okta at roughly 30 million visits per month, mostly from United States, with 68% mobile traffic.
Is Okta safe?
Okta is an established technology site founded in 2009 and ranked #373 in United States; use the official domain okta.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsokta.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos