npm
The package registry for JavaScript, hosting millions of open-source libraries.
npm at a glance
npm is a technology website and one of the most visited sites in United States, currently ranked #371 in the country. It was founded in 2010 by Isaac Z. Schlueter and is headquartered in San Francisco, CA, USA. Today npm is owned by GitHub (Microsoft). Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through paid private packages, enterprise subscriptions. Its closest rivals include github.com, pypi.org, yarnpkg.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| npm | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in United States
Company information
- Website
- npmjs.com
- Sector
- Technology
- Owner
- GitHub (Microsoft)
- Owner type
- Subsidiary of public company
- Founders
- Isaac Z. Schlueter
- Founded
- 2010
- Headquarters
- San Francisco, CA, USA
- Employees
- 100+
- Ownership
- GitHub (Microsoft) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
npm operates a technology platform focused on United States. The package registry for JavaScript, hosting millions of open-source libraries. Revenue comes mainly from paid private packages, supported by the other lines listed below.
- Paid private packages
- Enterprise subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #371 in this index
- Sector rank
- Leading technology site in United States
- Global rank
- 1000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| github.com | ≈ 36 million / month | #372 class competitor | — |
| pypi.org | ≈ 27 million / month | #373 class competitor | — |
| yarnpkg.com | ≈ 18 million / month | #374 class competitor | — |
What is npm?
npm (npmjs.com) is a technology platform serving users in United States. The package registry for JavaScript, hosting millions of open-source libraries. It ranks #371 among the most visited websites in the country in this index, within the technology category.
Who owns npm?
The site is operated by GitHub (Microsoft), founded by Isaac Z. Schlueter. The company was established in 2010 and is headquartered in San Francisco, CA, USA. It employs around 100+.
Traffic and audience
Traffic estimates place npm at roughly 60 million visits per month, about 2 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How npm makes money
Revenue comes primarily from paid private packages, alongside enterprise subscriptions.
Competitors in United States
Its closest rivals include github.com, pypi.org, yarnpkg.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
npm is founded in San Francisco, CA, USA.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #371 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns npm?
npm is operated by GitHub (Microsoft). Subsidiary of public company structure, based on public filings and press reporting.
Where is npm headquartered?
npm is headquartered in San Francisco, CA, USA.
When was npm founded?
npm was founded in 2010 by Isaac Z. Schlueter.
How many employees does npm have?
npm employs approximately 100+ people.
What is npm's revenue?
npm's revenue: Not publicly disclosed.
Who are npm's competitors?
Main competitors in United States include github.com, pypi.org, yarnpkg.com.
How does npm make money?
Mainly paid private packages, enterprise subscriptions.
Is npm publicly traded?
npm's ownership: Subsidiary of public company.
How many visitors does npm get?
Third-party estimates place npm at roughly 60 million visits per month, mostly from United States, with 68% mobile traffic.
Is npm safe?
npm is an established technology site founded in 2010 and ranked #371 in United States; use the official domain npmjs.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnpmjs.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos