Okezone
A long-running Indonesian news portal from MNC Media.
Okezone at a glance
Okezone is a news & media website and one of the most visited sites in Indonesia, currently ranked #105 in the country. It was founded in 2007 by Hary Tanoesoedibjo and is headquartered in Jakarta, Indonesia. Today Okezone is owned by MNC Group. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through digital advertising. Its closest rivals include detik.com, liputan6.com, sindonews.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| okezone | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Indonesia
Company information
- Website
- okezone.com
- Sector
- News & Media
- Owner
- MNC Group
- Owner type
- Subsidiary of public company
- Founders
- Hary Tanoesoedibjo
- Founded
- 2007
- Headquarters
- Jakarta, Indonesia
- Employees
- 300+
- Ownership
- MNC Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $30 million annual revenue (est.)
- Languages
- Indonesian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $30 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Okezone operates a news and media publisher focused on Indonesia. A long-running Indonesian news portal from MNC Media. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
Products & services
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Indonesia)
- #105 in this index
- Sector rank
- Leading news & media site in Indonesia
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| detik.com | ≈ 36 million / month | #106 class competitor | — |
| liputan6.com | ≈ 27 million / month | #107 class competitor | — |
| sindonews.com | ≈ 18 million / month | #108 class competitor | — |
What is Okezone?
Okezone (okezone.com) is a news and media publisher serving users in Indonesia. A long-running Indonesian news portal from MNC Media. It ranks #105 among the most visited websites in the country in this index, within the news & media category.
Who owns Okezone?
The site is operated by MNC Group, founded by Hary Tanoesoedibjo. The company was established in 2007 and is headquartered in Jakarta, Indonesia. It employs around 300+.
Traffic and audience
Traffic estimates place Okezone at roughly 60 million visits per month, about 2 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Okezone makes money
Revenue comes primarily from digital advertising, alongside .
Competitors in Indonesia
Its closest rivals include detik.com, liputan6.com, sindonews.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2007
Okezone is founded in Jakarta, Indonesia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #105 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Okezone?
Okezone is operated by MNC Group. Subsidiary of public company structure, based on public filings and press reporting.
Where is Okezone headquartered?
Okezone is headquartered in Jakarta, Indonesia.
When was Okezone founded?
Okezone was founded in 2007 by Hary Tanoesoedibjo.
How many employees does Okezone have?
Okezone employs approximately 300+ people.
What is Okezone's revenue?
Okezone's revenue: ≈ $30 million annual revenue (est.).
Who are Okezone's competitors?
Main competitors in Indonesia include detik.com, liputan6.com, sindonews.com.
How does Okezone make money?
Mainly digital advertising.
Is Okezone publicly traded?
Okezone's ownership: Subsidiary of public company.
How many visitors does Okezone get?
Third-party estimates place Okezone at roughly 60 million visits per month, mostly from Indonesia, with 79% mobile traffic.
Is Okezone safe?
Okezone is an established news & media site founded in 2007 and ranked #105 in Indonesia; use the official domain okezone.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsokezone.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos