OKDIARIO
A Spanish right-leaning digital newspaper covering politics, society and sports.
OKDIARIO at a glance
OKDIARIO is a news & media website and one of the most visited sites in Spain, currently ranked #103 in the country. It was founded in 2015 by Eduardo Inda and is headquartered in Madrid, Spain. Today OKDIARIO is owned by Editorial Mediaset-independent OKDIARIO. Our estimates put its audience at ≈ 55 million visits per month. The business earns money mainly through digital advertising. Its closest rivals include elmundo.es, abc.es, libertaddigital.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 51.7 million / month | +2% |
| Q2 | ≈ 53.4 million / month | +3% |
| Q3 | ≈ 55 million / month | +3% |
| Q4 | ≈ 58.3 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Spain, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Spain86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 16.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Spain
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| okdiario | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Spain web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Spain
Company information
- Website
- okdiario.com
- Sector
- News & Media
- Owner
- Editorial Mediaset-independent OKDIARIO
- Owner type
- Private company
- Founders
- Eduardo Inda
- Founded
- 2015
- Headquarters
- Madrid, Spain
- Employees
- 150+
- Ownership
- Editorial Mediaset-independent OKDIARIO controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $20 million annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $20 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
OKDIARIO operates a news and media publisher focused on Spain. A Spanish right-leaning digital newspaper covering politics, society and sports. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
Products & services
International presence
- Primary market
- Spain
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Spain)
- #103 in this index
- Sector rank
- Leading news & media site in Spain
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| elmundo.es | ≈ 33 million / month | #104 class competitor | — |
| abc.es | ≈ 24.7 million / month | #105 class competitor | — |
| libertaddigital.com | ≈ 16.5 million / month | #106 class competitor | — |
What is OKDIARIO?
OKDIARIO (okdiario.com) is a news and media publisher serving users in Spain. A Spanish right-leaning digital newspaper covering politics, society and sports. It ranks #103 among the most visited websites in the country in this index, within the news & media category.
Who owns OKDIARIO?
The site is operated by Editorial Mediaset-independent OKDIARIO, founded by Eduardo Inda. The company was established in 2015 and is headquartered in Madrid, Spain. It employs around 150+.
Traffic and audience
Traffic estimates place OKDIARIO at roughly 55 million visits per month, about 1.8 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How OKDIARIO makes money
Revenue comes primarily from digital advertising, alongside .
Competitors in Spain
Its closest rivals include elmundo.es, abc.es, libertaddigital.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2015
OKDIARIO is founded in Madrid, Spain.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #103 among the most visited websites in Spain.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns OKDIARIO?
OKDIARIO is operated by Editorial Mediaset-independent OKDIARIO. Private company structure, based on public filings and press reporting.
Where is OKDIARIO headquartered?
OKDIARIO is headquartered in Madrid, Spain.
When was OKDIARIO founded?
OKDIARIO was founded in 2015 by Eduardo Inda.
How many employees does OKDIARIO have?
OKDIARIO employs approximately 150+ people.
What is OKDIARIO's revenue?
OKDIARIO's revenue: ≈ $20 million annual revenue (est.).
Who are OKDIARIO's competitors?
Main competitors in Spain include elmundo.es, abc.es, libertaddigital.com.
How does OKDIARIO make money?
Mainly digital advertising.
Is OKDIARIO publicly traded?
No — OKDIARIO is not listed as an independent public company; it is operated by Editorial Mediaset-independent OKDIARIO.
How many visitors does OKDIARIO get?
Third-party estimates place OKDIARIO at roughly 55 million visits per month, mostly from Spain, with 79% mobile traffic.
Is OKDIARIO safe?
OKDIARIO is an established news & media site founded in 2015 and ranked #103 in Spain; use the official domain okdiario.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsokdiario.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSpain and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos