La Razón
A Spanish national daily and news website with conservative editorial leanings.
La Razón at a glance
La Razón is a news & media website and one of the most visited sites in Spain, currently ranked #106 in the country. It was founded in 1998 by Luis María Anson and is headquartered in Madrid, Spain. Today La Razón is owned by Grupo Planeta. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through digital advertising, print sales. Its closest rivals include abc.es, elmundo.es, okdiario.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Spain, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Spain86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Spain
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| la razón | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Spain web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Spain
Company information
- Website
- larazon.es
- Sector
- News & Media
- Owner
- Grupo Planeta
- Owner type
- Private company
- Founders
- Luis María Anson
- Founded
- 1998
- Headquarters
- Madrid, Spain
- Employees
- 200+
- Ownership
- Grupo Planeta controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $60 million annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $60 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
La Razón operates a news and media publisher focused on Spain. A Spanish national daily and news website with conservative editorial leanings. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Print sales
Products & services
International presence
- Primary market
- Spain
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Spain)
- #106 in this index
- Sector rank
- Leading news & media site in Spain
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| abc.es | ≈ 18 million / month | #107 class competitor | — |
| elmundo.es | ≈ 13.5 million / month | #108 class competitor | — |
| okdiario.com | ≈ 9 million / month | #109 class competitor | — |
What is La Razón?
La Razón (larazon.es) is a news and media publisher serving users in Spain. A Spanish national daily and news website with conservative editorial leanings. It ranks #106 among the most visited websites in the country in this index, within the news & media category.
Who owns La Razón?
The site is operated by Grupo Planeta, founded by Luis María Anson. The company was established in 1998 and is headquartered in Madrid, Spain. It employs around 200+.
Traffic and audience
Traffic estimates place La Razón at roughly 30 million visits per month, about 1 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How La Razón makes money
Revenue comes primarily from digital advertising, alongside print sales.
Competitors in Spain
Its closest rivals include abc.es, elmundo.es, okdiario.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
La Razón is founded in Madrid, Spain.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #106 among the most visited websites in Spain.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns La Razón?
La Razón is operated by Grupo Planeta. Private company structure, based on public filings and press reporting.
Where is La Razón headquartered?
La Razón is headquartered in Madrid, Spain.
When was La Razón founded?
La Razón was founded in 1998 by Luis María Anson.
How many employees does La Razón have?
La Razón employs approximately 200+ people.
What is La Razón's revenue?
La Razón's revenue: ≈ $60 million annual revenue (est.).
Who are La Razón's competitors?
Main competitors in Spain include abc.es, elmundo.es, okdiario.com.
How does La Razón make money?
Mainly digital advertising, print sales.
Is La Razón publicly traded?
No — La Razón is not listed as an independent public company; it is operated by Grupo Planeta.
How many visitors does La Razón get?
Third-party estimates place La Razón at roughly 30 million visits per month, mostly from Spain, with 79% mobile traffic.
Is La Razón safe?
La Razón is an established news & media site founded in 1998 and ranked #106 in Spain; use the official domain larazon.es and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementslarazon.es
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSpain and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos