NADRA (National Database and Registration Authority)
Official portal managing national biometrics, identity cards (CNIC), and passports in Pakistan.
NADRA at a glance
NADRA is a government website and one of the most visited sites in Pakistan, currently ranked #7 in the country. It was founded in 2000 by Federal Government of Pakistan and is headquartered in Islamabad, Pakistan. Today NADRA is owned by Ministry of Interior. Our estimates put its audience at ≈ 14 million visits per month. The business earns money mainly through administrative identity fees. Its closest rivals include fbr.gov.pk.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 13.2 million / month | +2% |
| Q2 | ≈ 13.6 million / month | +3% |
| Q3 | ≈ 14 million / month | +3% |
| Q4 | ≈ 14.8 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Pakistan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Pakistan94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 4.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Pakistan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| nadra (national database and registration authority) | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Pakistan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Pakistan
Company information
- Website
- nadra.gov.pk
- Sector
- Government
- Owner
- Ministry of Interior
- Owner type
- Government agency
- Founders
- Federal Government of Pakistan
- Founded
- 2000
- Headquarters
- Islamabad, Pakistan
- Employees
- 18,000+
- Ownership
- Ministry of Interior controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- English, Urdu
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
NADRA (National Database and Registration Authority) operates an official government service portal focused on Pakistan. Official portal managing national biometrics, identity cards (CNIC), and passports in Pakistan. Revenue comes mainly from administrative identity fees, supported by the other lines listed below.
- Administrative Identity Fees
Products & services
International presence
- Primary market
- Pakistan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Pakistan)
- #7 in this index
- Sector rank
- Leading government site in Pakistan
- Global rank
- 3800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| fbr.gov.pk | ≈ 8.4 million / month | #8 class competitor | — |
What is NADRA (National Database and Registration Authority)?
NADRA (National Database and Registration Authority) (nadra.gov.pk) is an official government service portal serving users in Pakistan. Official portal managing national biometrics, identity cards (CNIC), and passports in Pakistan. It ranks #7 among the most visited websites in the country in this index, within the government category.
Who owns NADRA (National Database and Registration Authority)?
The site is operated by Ministry of Interior, founded by Federal Government of Pakistan. The company was established in 2000 and is headquartered in Islamabad, Pakistan. It employs around 18,000+.
Traffic and audience
Traffic estimates place NADRA (National Database and Registration Authority) at roughly 14 million visits per month, about 0.5 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How NADRA (National Database and Registration Authority) makes money
Revenue comes primarily from administrative identity fees, alongside .
Competitors in Pakistan
Its closest rivals include fbr.gov.pk.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
NADRA (National Database and Registration Authority) is founded in Islamabad, Pakistan.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Pakistan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns NADRA (National Database and Registration Authority)?
NADRA (National Database and Registration Authority) is operated by Ministry of Interior. Government agency structure, based on public filings and press reporting.
Where is NADRA (National Database and Registration Authority) headquartered?
NADRA (National Database and Registration Authority) is headquartered in Islamabad, Pakistan.
When was NADRA (National Database and Registration Authority) founded?
NADRA (National Database and Registration Authority) was founded in 2000 by Federal Government of Pakistan.
How many employees does NADRA (National Database and Registration Authority) have?
NADRA (National Database and Registration Authority) employs approximately 18,000+ people.
What is NADRA (National Database and Registration Authority)'s revenue?
NADRA (National Database and Registration Authority)'s revenue: Undisclosed.
Who are NADRA (National Database and Registration Authority)'s competitors?
Main competitors in Pakistan include fbr.gov.pk.
How does NADRA (National Database and Registration Authority) make money?
Mainly administrative identity fees.
Is NADRA (National Database and Registration Authority) publicly traded?
NADRA (National Database and Registration Authority)'s ownership: Government agency.
How many visitors does NADRA (National Database and Registration Authority) get?
Third-party estimates place NADRA (National Database and Registration Authority) at roughly 14 million visits per month, mostly from Pakistan, with 69% mobile traffic.
Is NADRA (National Database and Registration Authority) safe?
NADRA (National Database and Registration Authority) is an established government site founded in 2000 and ranked #7 in Pakistan; use the official domain nadra.gov.pk and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnadra.gov.pk
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coveragePakistan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos