Moov Africa Malitel
National mobile operator with Mobicash payments.
Moov Africa Malitel at a glance
Moov Africa Malitel is a telecom website and one of the most visited sites in Mali, currently ranked #5 in the country. It was founded in 2002 and is headquartered in Bamako, Mali. Today Moov Africa Malitel is owned by Maroc Telecom. Our estimates put its audience at ≈ 0.6 million visits per month. The business earns money mainly through subscriptions, mobile money. Its closest rivals include orangemali.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.6 million / month | +2% |
| Q2 | ≈ 0.6 million / month | +3% |
| Q3 | ≈ 0.6 million / month | +3% |
| Q4 | ≈ 0.6 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Mali, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Mali86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Mali
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| moov africa malitel | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Mali web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Mali
Company information
- Website
- moov-africa.ml
- Sector
- Telecom
- Owner
- Maroc Telecom
- Owner type
- Public multinational
- Founded
- 2002
- Headquarters
- Bamako, Mali
- Employees
- 700+
- Ownership
- Maroc Telecom controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- French
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public multinational
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Moov Africa Malitel operates a telecom operator focused on Mali. National mobile operator with Mobicash payments. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Mobile money
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Mali
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Mali)
- #5 in this index
- Sector rank
- Leading telecom site in Mali
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| orangemali.com | ≈ 0.4 million / month | #6 class competitor | — |
What is Moov Africa Malitel?
Moov Africa Malitel (moov-africa.ml) is a telecom operator serving users in Mali. National mobile operator with Mobicash payments. It ranks #5 among the most visited websites in the country in this index, within the telecom category.
Who owns Moov Africa Malitel?
The site is operated by Maroc Telecom. The company was established in 2002 and is headquartered in Bamako, Mali. It employs around 700+.
Traffic and audience
Traffic estimates place Moov Africa Malitel at roughly 0.6 million visits per month, about 0 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Moov Africa Malitel makes money
Revenue comes primarily from subscriptions, alongside mobile money.
Competitors in Mali
Its closest rivals include orangemali.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2002
Moov Africa Malitel is founded in Bamako, Mali.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Mali.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Moov Africa Malitel?
Moov Africa Malitel is operated by Maroc Telecom. Public multinational structure, based on public filings and press reporting.
Where is Moov Africa Malitel headquartered?
Moov Africa Malitel is headquartered in Bamako, Mali.
When was Moov Africa Malitel founded?
Moov Africa Malitel was founded in 2002.
How many employees does Moov Africa Malitel have?
Moov Africa Malitel employs approximately 700+ people.
What is Moov Africa Malitel's revenue?
Moov Africa Malitel does not publish standalone revenue; income comes from subscriptions, mobile money.
Who are Moov Africa Malitel's competitors?
Main competitors in Mali include orangemali.com.
How does Moov Africa Malitel make money?
Mainly subscriptions, mobile money.
Is Moov Africa Malitel publicly traded?
Moov Africa Malitel's ownership: Public multinational.
How many visitors does Moov Africa Malitel get?
Third-party estimates place Moov Africa Malitel at roughly 0.6 million visits per month, mostly from Mali, with 80% mobile traffic.
Is Moov Africa Malitel safe?
Moov Africa Malitel is an established telecom site founded in 2002 and ranked #5 in Mali; use the official domain moov-africa.ml and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmoov-africa.ml
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMali and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos