Mattel Mauritania
Mobile network operator with nationwide data.
Mattel Mauritania at a glance
Mattel Mauritania is a telecom website and one of the most visited sites in Mauritania, currently ranked #5 in the country. It was founded in 2000 and is headquartered in Nouakchott, Mauritania. Today Mattel Mauritania is owned by Tunisie Telecom. Our estimates put its audience at ≈ 0.3 million visits per month. The business earns money mainly through subscriptions, data plans. Its closest rivals include mauritel.mr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.2 million / month | +2% |
| Q2 | ≈ 0.2 million / month | +3% |
| Q3 | ≈ 0.3 million / month | +3% |
| Q4 | ≈ 0.3 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Mauritania, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Mauritania86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Mauritania
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| mattel mauritania | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Mauritania web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Mauritania
Company information
- Website
- mattel.mr
- Sector
- Telecom
- Owner
- Tunisie Telecom
- Owner type
- State-owned multinational
- Founded
- 2000
- Headquarters
- Nouakchott, Mauritania
- Ownership
- Tunisie Telecom controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Arabic, French
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- State-owned multinational
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Mattel Mauritania operates a telecom operator focused on Mauritania. Mobile network operator with nationwide data. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Data plans
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Mauritania
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Mauritania)
- #5 in this index
- Sector rank
- Leading telecom site in Mauritania
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| mauritel.mr | ≈ 0.1 million / month | #6 class competitor | — |
What is Mattel Mauritania?
Mattel Mauritania (mattel.mr) is a telecom operator serving users in Mauritania. Mobile network operator with nationwide data. It ranks #5 among the most visited websites in the country in this index, within the telecom category.
Who owns Mattel Mauritania?
The site is operated by Tunisie Telecom. The company was established in 2000 and is headquartered in Nouakchott, Mauritania.
Traffic and audience
Traffic estimates place Mattel Mauritania at roughly 0.3 million visits per month, about 0 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Mattel Mauritania makes money
Revenue comes primarily from subscriptions, alongside data plans.
Competitors in Mauritania
Its closest rivals include mauritel.mr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
Mattel Mauritania is founded in Nouakchott, Mauritania.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Mauritania.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Mattel Mauritania?
Mattel Mauritania is operated by Tunisie Telecom. State-owned multinational structure, based on public filings and press reporting.
Where is Mattel Mauritania headquartered?
Mattel Mauritania is headquartered in Nouakchott, Mauritania.
When was Mattel Mauritania founded?
Mattel Mauritania was founded in 2000.
What is Mattel Mauritania's revenue?
Mattel Mauritania does not publish standalone revenue; income comes from subscriptions, data plans.
Who are Mattel Mauritania's competitors?
Main competitors in Mauritania include mauritel.mr.
How does Mattel Mauritania make money?
Mainly subscriptions, data plans.
Is Mattel Mauritania publicly traded?
Mattel Mauritania's ownership: State-owned multinational.
How many visitors does Mattel Mauritania get?
Third-party estimates place Mattel Mauritania at roughly 0.3 million visits per month, mostly from Mauritania, with 80% mobile traffic.
Is Mattel Mauritania safe?
Mattel Mauritania is an established telecom site founded in 2000 and ranked #5 in Mauritania; use the official domain mattel.mr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmattel.mr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMauritania and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos