Liverpool
The online store of Mexico's leading department store chain.
Liverpool at a glance
Liverpool is an e-commerce website and one of the most visited sites in Mexico, currently ranked #119 in the country. It was founded in 1847 by Jean Baptiste Ebrard and is headquartered in Mexico City, Mexico. Today Liverpool is owned by El Puerto de Liverpool. Our estimates put its audience at ≈ 70 million visits per month. The business earns money mainly through product sales, credit income. Its closest rivals include amazon.com.mx, coppel.com, elpalaciodehierro.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 65.8 million / month | +2% |
| Q2 | ≈ 67.9 million / month | +3% |
| Q3 | ≈ 70 million / month | +3% |
| Q4 | ≈ 74.2 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Mexico, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Mexico86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 21 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Mexico
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| liverpool | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Mexico web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Mexico
Company information
- Website
- liverpool.com.mx
- Sector
- E-commerce
- Owner
- El Puerto de Liverpool
- Owner type
- Public company
- Founders
- Jean Baptiste Ebrard
- Founded
- 1847
- Headquarters
- Mexico City, Mexico
- Employees
- 80,000+
- Ownership
- El Puerto de Liverpool controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $7 billion annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $7 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Liverpool operates an online retail and marketplace platform focused on Mexico. The online store of Mexico's leading department store chain. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Credit income
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Mexico
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Mexico)
- #119 in this index
- Sector rank
- Leading e-commerce site in Mexico
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| amazon.com.mx | ≈ 42 million / month | #120 class competitor | — |
| coppel.com | ≈ 31.5 million / month | #121 class competitor | — |
| elpalaciodehierro.com | ≈ 21 million / month | #122 class competitor | — |
What is Liverpool?
Liverpool (liverpool.com.mx) is an online retail and marketplace platform serving users in Mexico. The online store of Mexico's leading department store chain. It ranks #119 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Liverpool?
The site is operated by El Puerto de Liverpool, founded by Jean Baptiste Ebrard. The company was established in 1847 and is headquartered in Mexico City, Mexico. It employs around 80,000+.
Traffic and audience
Traffic estimates place Liverpool at roughly 70 million visits per month, about 2.3 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Liverpool makes money
Revenue comes primarily from product sales, alongside credit income.
Competitors in Mexico
Its closest rivals include amazon.com.mx, coppel.com, elpalaciodehierro.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1847
Liverpool is founded in Mexico City, Mexico.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #119 among the most visited websites in Mexico.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Liverpool?
Liverpool is operated by El Puerto de Liverpool. Public company structure, based on public filings and press reporting.
Where is Liverpool headquartered?
Liverpool is headquartered in Mexico City, Mexico.
When was Liverpool founded?
Liverpool was founded in 1847 by Jean Baptiste Ebrard.
How many employees does Liverpool have?
Liverpool employs approximately 80,000+ people.
What is Liverpool's revenue?
Liverpool's revenue: ≈ $7 billion annual revenue (est.).
Who are Liverpool's competitors?
Main competitors in Mexico include amazon.com.mx, coppel.com, elpalaciodehierro.com.
How does Liverpool make money?
Mainly product sales, credit income.
Is Liverpool publicly traded?
Liverpool's ownership: Public company.
How many visitors does Liverpool get?
Third-party estimates place Liverpool at roughly 70 million visits per month, mostly from Mexico, with 76% mobile traffic.
Is Liverpool safe?
Liverpool is an established e-commerce site founded in 1847 and ranked #119 in Mexico; use the official domain liverpool.com.mx and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsliverpool.com.mx
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMexico and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos