Elektra
The online store of a Mexican electronics and appliance retailer with consumer credit.
Elektra at a glance
Elektra is an e-commerce website and one of the most visited sites in Mexico, currently ranked #121 in the country. It was founded in 1950 by Hugo Salinas Price and is headquartered in Mexico City, Mexico. Today Elektra is owned by Grupo Elektra (Grupo Salinas). Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through product sales, credit income, banking. Its closest rivals include coppel.com, liverpool.com.mx, walmart.com.mx.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Mexico, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Mexico86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Mexico
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| elektra | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Mexico web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Mexico
Company information
- Website
- elektra.com.mx
- Sector
- E-commerce
- Owner
- Grupo Elektra (Grupo Salinas)
- Owner type
- Public company
- Founders
- Hugo Salinas Price
- Founded
- 1950
- Headquarters
- Mexico City, Mexico
- Employees
- 60,000+
- Ownership
- Grupo Elektra (Grupo Salinas) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $5 billion annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $5 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Elektra operates an online retail and marketplace platform focused on Mexico. The online store of a Mexican electronics and appliance retailer with consumer credit. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Credit income
- Banking
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Mexico
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Mexico)
- #121 in this index
- Sector rank
- Leading e-commerce site in Mexico
- Global rank
- 2200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| coppel.com | ≈ 24 million / month | #122 class competitor | — |
| liverpool.com.mx | ≈ 18 million / month | #123 class competitor | — |
| walmart.com.mx | ≈ 12 million / month | #124 class competitor | — |
What is Elektra?
Elektra (elektra.com.mx) is an online retail and marketplace platform serving users in Mexico. The online store of a Mexican electronics and appliance retailer with consumer credit. It ranks #121 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Elektra?
The site is operated by Grupo Elektra (Grupo Salinas), founded by Hugo Salinas Price. The company was established in 1950 and is headquartered in Mexico City, Mexico. It employs around 60,000+.
Traffic and audience
Traffic estimates place Elektra at roughly 40 million visits per month, about 1.3 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Elektra makes money
Revenue comes primarily from product sales, alongside credit income, banking.
Competitors in Mexico
Its closest rivals include coppel.com, liverpool.com.mx, walmart.com.mx.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1950
Elektra is founded in Mexico City, Mexico.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #121 among the most visited websites in Mexico.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Elektra?
Elektra is operated by Grupo Elektra (Grupo Salinas). Public company structure, based on public filings and press reporting.
Where is Elektra headquartered?
Elektra is headquartered in Mexico City, Mexico.
When was Elektra founded?
Elektra was founded in 1950 by Hugo Salinas Price.
How many employees does Elektra have?
Elektra employs approximately 60,000+ people.
What is Elektra's revenue?
Elektra's revenue: ≈ $5 billion annual revenue (est.).
Who are Elektra's competitors?
Main competitors in Mexico include coppel.com, liverpool.com.mx, walmart.com.mx.
How does Elektra make money?
Mainly product sales, credit income, banking.
Is Elektra publicly traded?
Elektra's ownership: Public company.
How many visitors does Elektra get?
Third-party estimates place Elektra at roughly 40 million visits per month, mostly from Mexico, with 76% mobile traffic.
Is Elektra safe?
Elektra is an established e-commerce site founded in 1950 and ranked #121 in Mexico; use the official domain elektra.com.mx and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementselektra.com.mx
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMexico and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos