Humble Bundle
A digital storefront selling game and software bundles that support charities.
Humble Bundle at a glance
Humble Bundle is an entertainment & streaming website and one of the most visited sites in United States, currently ranked #407 in the country. It was founded in 2010 by Jeffrey Rosen, John Graham and is headquartered in San Francisco, CA, USA. Today Humble Bundle is owned by Ziff Davis. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through bundle sales, subscriptions. Its closest rivals include steampowered.com, gog.com, epicgames.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| humble bundle | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in United States
Company information
- Website
- humblebundle.com
- Sector
- Entertainment & Streaming
- Owner
- Ziff Davis
- Owner type
- Subsidiary of public company
- Founders
- Jeffrey Rosen, John Graham
- Founded
- 2010
- Headquarters
- San Francisco, CA, USA
- Employees
- 100+
- Ownership
- Ziff Davis controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $150 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $150 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Humble Bundle operates an entertainment and streaming service focused on United States. A digital storefront selling game and software bundles that support charities. Revenue comes mainly from bundle sales, supported by the other lines listed below.
- Bundle sales
- Subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #407 in this index
- Sector rank
- Leading entertainment & streaming site in United States
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| steampowered.com | ≈ 9 million / month | #408 class competitor | — |
| gog.com | ≈ 6.7 million / month | #409 class competitor | — |
| epicgames.com | ≈ 4.5 million / month | #410 class competitor | — |
What is Humble Bundle?
Humble Bundle (humblebundle.com) is an entertainment and streaming service serving users in United States. A digital storefront selling game and software bundles that support charities. It ranks #407 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Humble Bundle?
The site is operated by Ziff Davis, founded by Jeffrey Rosen, John Graham. The company was established in 2010 and is headquartered in San Francisco, CA, USA. It employs around 100+.
Traffic and audience
Traffic estimates place Humble Bundle at roughly 15 million visits per month, about 0.5 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Humble Bundle makes money
Revenue comes primarily from bundle sales, alongside subscriptions.
Competitors in United States
Its closest rivals include steampowered.com, gog.com, epicgames.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
Humble Bundle is founded in San Francisco, CA, USA.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #407 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Humble Bundle?
Humble Bundle is operated by Ziff Davis. Subsidiary of public company structure, based on public filings and press reporting.
Where is Humble Bundle headquartered?
Humble Bundle is headquartered in San Francisco, CA, USA.
When was Humble Bundle founded?
Humble Bundle was founded in 2010 by Jeffrey Rosen, John Graham.
How many employees does Humble Bundle have?
Humble Bundle employs approximately 100+ people.
What is Humble Bundle's revenue?
Humble Bundle's revenue: ≈ $150 million annual revenue (est.).
Who are Humble Bundle's competitors?
Main competitors in United States include steampowered.com, gog.com, epicgames.com.
How does Humble Bundle make money?
Mainly bundle sales, subscriptions.
Is Humble Bundle publicly traded?
Humble Bundle's ownership: Subsidiary of public company.
How many visitors does Humble Bundle get?
Third-party estimates place Humble Bundle at roughly 15 million visits per month, mostly from United States, with 74% mobile traffic.
Is Humble Bundle safe?
Humble Bundle is an established entertainment & streaming site founded in 2010 and ranked #407 in United States; use the official domain humblebundle.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshumblebundle.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos