Blizzard Entertainment
The site of the game developer behind World of Warcraft, Overwatch and Diablo.
Blizzard Entertainment at a glance
Blizzard Entertainment is an entertainment & streaming website and one of the most visited sites in United States, currently ranked #409 in the country. It was founded in 1991 by Allen Adham, Michael Morhaime, Frank Pearce and is headquartered in Irvine, CA, USA. Today Blizzard Entertainment is owned by Microsoft Corporation. Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through game sales, subscriptions, in-game purchases. Its closest rivals include ea.com, epicgames.com, steampowered.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| blizzard entertainment | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in United States
Company information
- Website
- blizzard.com
- Sector
- Entertainment & Streaming
- Owner
- Microsoft Corporation
- Owner type
- Subsidiary of public company
- Founders
- Allen Adham, Michael Morhaime, Frank Pearce
- Founded
- 1991
- Headquarters
- Irvine, CA, USA
- Employees
- 4,000+
- Ownership
- Microsoft Corporation controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2 billion annual revenue (est.)
- Languages
- English, many others
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $2 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Blizzard Entertainment operates an entertainment and streaming service focused on United States. The site of the game developer behind World of Warcraft, Overwatch and Diablo. Revenue comes mainly from game sales, supported by the other lines listed below.
- Game sales
- Subscriptions
- In-game purchases
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #409 in this index
- Sector rank
- Leading entertainment & streaming site in United States
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ea.com | ≈ 30 million / month | #410 class competitor | — |
| epicgames.com | ≈ 22.5 million / month | #411 class competitor | — |
| steampowered.com | ≈ 15 million / month | #412 class competitor | — |
What is Blizzard Entertainment?
Blizzard Entertainment (blizzard.com) is an entertainment and streaming service serving users in United States. The site of the game developer behind World of Warcraft, Overwatch and Diablo. It ranks #409 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Blizzard Entertainment?
The site is operated by Microsoft Corporation, founded by Allen Adham, Michael Morhaime, Frank Pearce. The company was established in 1991 and is headquartered in Irvine, CA, USA. It employs around 4,000+.
Traffic and audience
Traffic estimates place Blizzard Entertainment at roughly 50 million visits per month, about 1.7 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Blizzard Entertainment makes money
Revenue comes primarily from game sales, alongside subscriptions, in-game purchases.
Competitors in United States
Its closest rivals include ea.com, epicgames.com, steampowered.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1991
Blizzard Entertainment is founded in Irvine, CA, USA.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #409 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Blizzard Entertainment?
Blizzard Entertainment is operated by Microsoft Corporation. Subsidiary of public company structure, based on public filings and press reporting.
Where is Blizzard Entertainment headquartered?
Blizzard Entertainment is headquartered in Irvine, CA, USA.
When was Blizzard Entertainment founded?
Blizzard Entertainment was founded in 1991 by Allen Adham, Michael Morhaime, Frank Pearce.
How many employees does Blizzard Entertainment have?
Blizzard Entertainment employs approximately 4,000+ people.
What is Blizzard Entertainment's revenue?
Blizzard Entertainment's revenue: ≈ $2 billion annual revenue (est.).
Who are Blizzard Entertainment's competitors?
Main competitors in United States include ea.com, epicgames.com, steampowered.com.
How does Blizzard Entertainment make money?
Mainly game sales, subscriptions, in-game purchases.
Is Blizzard Entertainment publicly traded?
Blizzard Entertainment's ownership: Subsidiary of public company.
How many visitors does Blizzard Entertainment get?
Third-party estimates place Blizzard Entertainment at roughly 50 million visits per month, mostly from United States, with 74% mobile traffic.
Is Blizzard Entertainment safe?
Blizzard Entertainment is an established entertainment & streaming site founded in 1991 and ranked #409 in United States; use the official domain blizzard.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsblizzard.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos