Gaana
An Indian music streaming service with Bollywood, regional and international music.
Gaana at a glance
Gaana is a website and one of the most visited sites in India, currently ranked #198 in the country. It was founded in 2010 by Times Internet and is headquartered in Noida, India. Today Gaana is owned by Gaana Ltd (Times Internet). Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through subscriptions, advertising. Its closest rivals include jiosaavn.com, spotify.com, wynk.in.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| gaana | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in India
Company information
- Website
- gaana.com
- Sector
- Technology
- Owner
- Gaana Ltd (Times Internet)
- Owner type
- Subsidiary of private company
- Founders
- Times Internet
- Founded
- 2010
- Headquarters
- Noida, India
- Employees
- 300+
- Ownership
- Gaana Ltd (Times Internet) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $30 million annual revenue (est.)
- Languages
- English, Hindi, regional languages
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $30 million annual revenue (est.)
- Ownership
- Subsidiary of private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Gaana operates a technology platform focused on India. An Indian music streaming service with Bollywood, regional and international music. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Advertising
Products & services
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #198 in this index
- Sector rank
- Leading technology site in India
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| jiosaavn.com | ≈ 15 million / month | #199 class competitor | — |
| spotify.com | ≈ 11.2 million / month | #200 class competitor | — |
| wynk.in | ≈ 7.5 million / month | #201 class competitor | — |
What is Gaana?
Gaana (gaana.com) is a technology platform serving users in India. An Indian music streaming service with Bollywood, regional and international music. It ranks #198 among the most visited websites in the country in this index, within the technology category.
Who owns Gaana?
The site is operated by Gaana Ltd (Times Internet), founded by Times Internet. The company was established in 2010 and is headquartered in Noida, India. It employs around 300+.
Traffic and audience
Traffic estimates place Gaana at roughly 25 million visits per month, about 0.8 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Gaana makes money
Revenue comes primarily from subscriptions, alongside advertising.
Competitors in India
Its closest rivals include jiosaavn.com, spotify.com, wynk.in.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
Gaana is founded in Noida, India.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #198 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Gaana?
Gaana is operated by Gaana Ltd (Times Internet). Subsidiary of private company structure, based on public filings and press reporting.
Where is Gaana headquartered?
Gaana is headquartered in Noida, India.
When was Gaana founded?
Gaana was founded in 2010 by Times Internet.
How many employees does Gaana have?
Gaana employs approximately 300+ people.
What is Gaana's revenue?
Gaana's revenue: ≈ $30 million annual revenue (est.).
Who are Gaana's competitors?
Main competitors in India include jiosaavn.com, spotify.com, wynk.in.
How does Gaana make money?
Mainly subscriptions, advertising.
Is Gaana publicly traded?
No — Gaana is not listed as an independent public company; it is operated by Gaana Ltd (Times Internet).
How many visitors does Gaana get?
Third-party estimates place Gaana at roughly 25 million visits per month, mostly from India, with 68% mobile traffic.
Is Gaana safe?
Gaana is an established technology site founded in 2010 and ranked #198 in India; use the official domain gaana.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsgaana.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos