UIDAI (Aadhaar)
The official portal of the Unique Identification Authority of India for Aadhaar services.
UIDAI at a glance
UIDAI is a government website and one of the most visited sites in India, currently ranked #193 in the country. It was founded in 2009 by Government of India and is headquartered in New Delhi, India. Today UIDAI is owned by Unique Identification Authority of India. Our estimates put its audience at ≈ 90 million visits per month. The business earns money mainly through public funding. Its closest rivals include digilocker.gov.in, umang.gov.in, parivahan.gov.in.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 84.6 million / month | +2% |
| Q2 | ≈ 87.3 million / month | +3% |
| Q3 | ≈ 90 million / month | +3% |
| Q4 | ≈ 95.4 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 27 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| uidai (aadhaar) | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in India
Company information
- Website
- uidai.gov.in
- Sector
- Government
- Owner
- Unique Identification Authority of India
- Owner type
- Government agency
- Founders
- Government of India
- Founded
- 2009
- Headquarters
- New Delhi, India
- Employees
- 1,000+
- Ownership
- Unique Identification Authority of India controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- N/A (public service)
- Languages
- English, Hindi, regional languages
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- N/A (public service)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
UIDAI (Aadhaar) operates an official government service portal focused on India. The official portal of the Unique Identification Authority of India for Aadhaar services. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
Products & services
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #193 in this index
- Sector rank
- Leading government site in India
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| digilocker.gov.in | ≈ 54 million / month | #194 class competitor | — |
| umang.gov.in | ≈ 40.5 million / month | #195 class competitor | — |
| parivahan.gov.in | ≈ 27 million / month | #196 class competitor | — |
What is UIDAI (Aadhaar)?
UIDAI (Aadhaar) (uidai.gov.in) is an official government service portal serving users in India. The official portal of the Unique Identification Authority of India for Aadhaar services. It ranks #193 among the most visited websites in the country in this index, within the government category.
Who owns UIDAI (Aadhaar)?
The site is operated by Unique Identification Authority of India, founded by Government of India. The company was established in 2009 and is headquartered in New Delhi, India. It employs around 1,000+.
Traffic and audience
Traffic estimates place UIDAI (Aadhaar) at roughly 90 million visits per month, about 3 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How UIDAI (Aadhaar) makes money
Revenue comes primarily from public funding, alongside .
Competitors in India
Its closest rivals include digilocker.gov.in, umang.gov.in, parivahan.gov.in.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2009
UIDAI (Aadhaar) is founded in New Delhi, India.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #193 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns UIDAI (Aadhaar)?
UIDAI (Aadhaar) is operated by Unique Identification Authority of India. Government agency structure, based on public filings and press reporting.
Where is UIDAI (Aadhaar) headquartered?
UIDAI (Aadhaar) is headquartered in New Delhi, India.
When was UIDAI (Aadhaar) founded?
UIDAI (Aadhaar) was founded in 2009 by Government of India.
How many employees does UIDAI (Aadhaar) have?
UIDAI (Aadhaar) employs approximately 1,000+ people.
What is UIDAI (Aadhaar)'s revenue?
UIDAI (Aadhaar)'s revenue: N/A (public service).
Who are UIDAI (Aadhaar)'s competitors?
Main competitors in India include digilocker.gov.in, umang.gov.in, parivahan.gov.in.
How does UIDAI (Aadhaar) make money?
Mainly public funding.
Is UIDAI (Aadhaar) publicly traded?
UIDAI (Aadhaar)'s ownership: Government agency.
How many visitors does UIDAI (Aadhaar) get?
Third-party estimates place UIDAI (Aadhaar) at roughly 90 million visits per month, mostly from India, with 69% mobile traffic.
Is UIDAI (Aadhaar) safe?
UIDAI (Aadhaar) is an established government site founded in 2009 and ranked #193 in India; use the official domain uidai.gov.in and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsuidai.gov.in
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos