El País
Uruguay's largest newspaper and most visited news site.
El País at a glance
El País is a news & media website and one of the most visited sites in Uruguay, currently ranked #1 in the country. It was founded in 1918 and is headquartered in Montevideo, Uruguay. Today El País is owned by Grupo El País. Our estimates put its audience at ≈ 11 million visits per month. The business earns money mainly through advertising, digital subscriptions, print sales. Its closest rivals include montevideo.com.uy, elobservador.com.uy.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 10.3 million / month | +2% |
| Q2 | ≈ 10.7 million / month | +3% |
| Q3 | ≈ 11 million / month | +3% |
| Q4 | ≈ 11.7 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Uruguay, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Uruguay86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Uruguay
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| el país | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Uruguay web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Uruguay
Company information
- Website
- elpais.com.uy
- Sector
- News & Media
- Owner
- Grupo El País
- Owner type
- Private media company
- Founded
- 1918
- Headquarters
- Montevideo, Uruguay
- Ownership
- Grupo El País controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private media company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
El País operates a news and media publisher focused on Uruguay. Uruguay's largest newspaper and most visited news site. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Digital subscriptions
- Print sales
International presence
- Primary market
- Uruguay
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Uruguay)
- #1 in this index
- Sector rank
- Leading news & media site in Uruguay
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| montevideo.com.uy | ≈ 6.6 million / month | #2 class competitor | — |
| elobservador.com.uy | ≈ 4.9 million / month | #3 class competitor | — |
What is El País?
El País (elpais.com.uy) is a news and media publisher serving users in Uruguay. Uruguay's largest newspaper and most visited news site. It ranks #1 among the most visited websites in the country in this index, within the news & media category.
Who owns El País?
The site is operated by Grupo El País. The company was established in 1918 and is headquartered in Montevideo, Uruguay.
Traffic and audience
Traffic estimates place El País at roughly 11 million visits per month, about 0.4 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How El País makes money
Revenue comes primarily from advertising, alongside digital subscriptions, print sales.
Competitors in Uruguay
Its closest rivals include montevideo.com.uy, elobservador.com.uy.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1918
El País is founded in Montevideo, Uruguay.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Uruguay.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns El País?
El País is operated by Grupo El País. Private media company structure, based on public filings and press reporting.
Where is El País headquartered?
El País is headquartered in Montevideo, Uruguay.
When was El País founded?
El País was founded in 1918.
What is El País's revenue?
El País does not publish standalone revenue; income comes from advertising, digital subscriptions, print sales.
Who are El País's competitors?
Main competitors in Uruguay include montevideo.com.uy, elobservador.com.uy.
How does El País make money?
Mainly advertising, digital subscriptions, print sales.
Is El País publicly traded?
No — El País is not listed as an independent public company; it is operated by Grupo El País.
How many visitors does El País get?
Third-party estimates place El País at roughly 11 million visits per month, mostly from Uruguay, with 79% mobile traffic.
Is El País safe?
El País is an established news & media site founded in 1918 and ranked #1 in Uruguay; use the official domain elpais.com.uy and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementselpais.com.uy
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUruguay and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos