BPS
Social security bank portal for pensions and family benefits.
BPS at a glance
BPS is a government website and one of the most visited sites in Uruguay, currently ranked #9 in the country. It was founded in 1967 and is headquartered in Montevideo, Uruguay. Today BPS is owned by Government of Uruguay. Our estimates put its audience at ≈ 4 million visits per month. The business earns money mainly through not advertising funded — public institution. Its closest rivals include dgi.gub.uy, asse.com.uy.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3.8 million / month | +2% |
| Q2 | ≈ 3.9 million / month | +3% |
| Q3 | ≈ 4 million / month | +3% |
| Q4 | ≈ 4.2 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Uruguay, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Uruguay94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 1.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Uruguay
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bps | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Uruguay web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Uruguay
Company information
- Website
- bps.gub.uy
- Sector
- Government
- Owner
- Government of Uruguay
- Owner type
- Public institution
- Founded
- 1967
- Headquarters
- Montevideo, Uruguay
- Employees
- 4,000+
- Ownership
- Government of Uruguay controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public institution
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
BPS operates an official government service portal focused on Uruguay. Social security bank portal for pensions and family benefits. Revenue comes mainly from not advertising funded — public institution, supported by the other lines listed below.
- Not advertising funded — public institution
International presence
- Primary market
- Uruguay
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Uruguay)
- #9 in this index
- Sector rank
- Leading government site in Uruguay
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| dgi.gub.uy | ≈ 2.4 million / month | #10 class competitor | — |
| asse.com.uy | ≈ 1.8 million / month | #11 class competitor | — |
What is BPS?
BPS (bps.gub.uy) is an official government service portal serving users in Uruguay. Social security bank portal for pensions and family benefits. It ranks #9 among the most visited websites in the country in this index, within the government category.
Who owns BPS?
The site is operated by Government of Uruguay. The company was established in 1967 and is headquartered in Montevideo, Uruguay. It employs around 4,000+.
Traffic and audience
Traffic estimates place BPS at roughly 4 million visits per month, about 0.1 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How BPS makes money
Revenue comes primarily from not advertising funded — public institution, alongside .
Competitors in Uruguay
Its closest rivals include dgi.gub.uy, asse.com.uy.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1967
BPS is founded in Montevideo, Uruguay.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Uruguay.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns BPS?
BPS is operated by Government of Uruguay. Public institution structure, based on public filings and press reporting.
Where is BPS headquartered?
BPS is headquartered in Montevideo, Uruguay.
When was BPS founded?
BPS was founded in 1967.
How many employees does BPS have?
BPS employs approximately 4,000+ people.
What is BPS's revenue?
BPS does not publish standalone revenue; income comes from not advertising funded — public institution.
Who are BPS's competitors?
Main competitors in Uruguay include dgi.gub.uy, asse.com.uy.
How does BPS make money?
Mainly not advertising funded — public institution.
Is BPS publicly traded?
BPS's ownership: Public institution.
How many visitors does BPS get?
Third-party estimates place BPS at roughly 4 million visits per month, mostly from Uruguay, with 69% mobile traffic.
Is BPS safe?
BPS is an established government site founded in 1967 and ranked #9 in Uruguay; use the official domain bps.gub.uy and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbps.gub.uy
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUruguay and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos