eBay.de
Germany's largest auction and fixed-price online marketplace.
eBay.de at a glance
eBay.de is an e-commerce website and one of the most visited sites in Germany, currently ranked #2 in the country. It was founded in 1999 (German site launch) by Pierre Omidyar and is headquartered in Dreilinden/Kleinmachnow, Germany (eBay Germany); San Jose, USA (parent). Today eBay.de is owned by eBay Inc.. Our estimates put its audience at ≈ 200 million visits per month. The business earns money mainly through final value fees on completed sales, seller subscription and store fees, promoted listings advertising. Its closest rivals include Amazon.de, Otto.de, Kleinanzeigen.de, Vinted.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 195 million / month | 0% |
| Q2 | ≈ 198 million / month | +2% |
| Q3 | ≈ 205 million / month | +4% |
| Q4 | ≈ 210 million / month | +2% |
Traffic sources
- Direct45%
- Organic search30%
- Paid search10%
- Referral8%
- Social & other7%
Audience & demographics
- Men54%
- Women46%
- Age 18-2412%
- Age 25-3422%
- Age 35-5440%
- Age 55+26%
eBay.de skews slightly older than pure-play retail sites, popular with collectors, bargain hunters and second-hand sellers across generations.
Geographic reach
- Germany88%
- Austria6%
- Switzerland3%
- Other3%
SEO profile
- Organic keywords
- ≈ 6 million
- Estimated organic traffic
- ≈ 60 million visits / month
- Strongest clusters
- Used goods, spare parts, collectibles
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ebay | 1 | Very high | — |
| ebay kleinanzeigen | 3 | High | — |
| ebay de | 1 | High | — |
| ebay konto | 2 | Medium | — |
Backlink profile
- Referring domains
- ≈ 950,000
- Backlinks
- ≈ 90 million
Top referral sources
- Google.de58%
- Direct navigation27%
- Price comparison sites9%
- Social media6%
Technology stack
Website technologies
Advertising & analytics technologies
eBay's platform relies on a globally shared microservices architecture localised for German VAT rules, buyer protection and shipping regulations.
Mobile app statistics
- App share of transactions
- ≈ 50%
- Push-notification driven bids
- Significant share of auction activity
Company information
- Website
- ebay.de
- Sector
- E-commerce
- Owner
- eBay Inc.
- Owner type
- Public company subsidiary
- Founders
- Pierre Omidyar
- Founded
- 1999 (German site launch)
- Headquarters
- Dreilinden/Kleinmachnow, Germany (eBay Germany); San Jose, USA (parent)
- Employees
- ≈ 1,500 in Germany
- Ownership
- Wholly owned subsidiary of eBay Inc. (NASDAQ: EBAY)
- Valuation
- eBay Inc. market cap approximately USD 30 billion
- Revenue
- Germany estimated to contribute ≈ USD 2 billion annually to eBay's global revenue
- Languages
- German
- Top traffic sources
- Direct, organic search, app
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 1998 | IPO | eBay Inc. listed on NASDAQ | — |
Financials
- Germany revenue contribution
- ≈ USD 2 billion annually
- Group revenue
- ≈ USD 10 billion annually
- Profitability
- High-margin commission-based model
Business model & revenue
eBay.de operates a customer-to-customer and business-to-consumer marketplace, earning commission on transactions between millions of German buyers and sellers, supplemented by seller advertising products.
- Final value fees on completed sales
- Seller subscription and store fees
- Promoted Listings advertising
- Payment processing margin via managed payments
Products & services
Auction and fixed-price listings across categories.
Classifieds spun off but historically linked to eBay Germany.
Vehicle and auto-parts marketplace.
In-house payment processing for German sellers.
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
Seller ecosystem
- Active German sellers
- ≈ 300,000+
- Power sellers / stores
- Tens of thousands
- Cross-border sellers reaching Germany
- Significant share of listings
International presence
- Global Shipping Program
- Lets German sellers reach international buyers
- EU marketplaces
- Shared account access across eBay's European sites
Employee statistics
Customer statistics
API & developer information
- eBay Developer Program
- REST APIs for listings, orders and inventory management
Website rankings
- Germany e-commerce rank
- #2
- Global eBay traffic rank
- Among eBay's top three national sites
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Amazon.de | ≈ 480 million/month | — | Larger overall retail traffic |
| Kleinanzeigen.de | ≈ 400 million/month | — | Local classifieds competitor |
Overview
eBay.de is the German edition of the global eBay marketplace, launched in 1999. It remains one of Germany's most established online shopping destinations for auctions, second-hand goods and fixed-price retail.
Traffic Statistics
eBay.de draws an estimated 200 million visits per month, with average sessions lasting close to eight minutes as shoppers browse listings and bid on auctions.
Traffic Sources
Direct navigation and organic search together account for roughly three-quarters of traffic, reflecting eBay's strong brand recognition among German internet users.
Audience & Demographics
The user base skews slightly male and older than typical retail sites, with the 35-54 age group representing the largest share of shoppers and sellers.
Geographic Reach
The overwhelming majority of eBay.de traffic originates in Germany, with smaller but notable audiences in Austria and Switzerland.
SEO Profile
eBay.de ranks for millions of keywords tied to used goods, spare parts and collectibles, generating an estimated 60 million organic visits per month.
Technology Stack
The platform runs on a Java-based microservices architecture with Kubernetes orchestration, Kafka messaging and Cassandra databases, shared globally across eBay's national sites.
Social Media Statistics
eBay Deutschland maintains active Facebook, Instagram and YouTube channels, with Facebook the largest audience at roughly 900,000 followers.
Mobile App Statistics
The eBay app has been downloaded more than 100 million times globally and accounts for around half of German transactions, with strong ratings on both major app stores.
Company Information
eBay.de is run from eBay's German office near Berlin, employing roughly 1,500 staff, as part of the global eBay Inc. organisation headquartered in San Jose, California.
Ownership & Investors
eBay.de is wholly owned by eBay Inc., a publicly traded company on NASDAQ since its 1998 IPO.
Financials
Germany is estimated to contribute around USD 2 billion annually to eBay's roughly USD 10 billion in global revenue, driven by commission fees and seller advertising.
Business Model
eBay.de earns primarily through final value fees on completed sales, seller subscriptions, Promoted Listings advertising and payment processing margins.
Products & Services
Key offerings include the core eBay Marketplace, eBay Motors for vehicles and parts, and Managed Payments for streamlined seller transactions.
Competitors
eBay.de competes with Amazon.de, Otto.de, Kleinanzeigen.de and fashion resale platform Vinted.
Company History & Milestones
Since launching in 1999, eBay.de acquired classifieds site Mobile.de in 2005, saw PayPal spin off in 2015, and sold its majority stake in Kleinanzeigen and Mobile.de in 2021 to focus on its core marketplace.
Latest News
eBay continues to expand Promoted Listings advertising tools for German sellers while reporting steady European marketplace volumes.
User Reviews & Ratings
Buyers value the auction format and buyer protection programs, while some sellers note fee complexity and growing competition from newer apps.
Pros & Cons
Pros: strong auction format, wide selection of used and collectible items, established trust. Cons: fee complexity, slower growth than rivals, rising competition.
Key Statistics
~200 million monthly visits, ~17 million registered German users, and roughly 200 million active listings.
Frequently Asked Questions
Who owns eBay.de? eBay Inc. Is it the same as eBay Kleinanzeigen? No, that business was sold in 2021. How many registered users are there? Around 17 million in Germany.
Data Sources
eBay Inc. annual reports, Similarweb estimates and Statista marketplace research.
Last Updated
September 2026
Related Websites
Amazon.de, Otto.de, Kleinanzeigen.de, Idealo.de and Bild.de.
Website Rankings
#2 e-commerce site in Germany and one of eBay's top three national markets worldwide.
Revenue & Funding History
eBay Inc. went public via IPO in 1998 and has since grown eBay.de organically alongside acquisitions such as Mobile.de.
Employee Statistics
eBay employs roughly 1,500 people in Germany, based mainly near Berlin.
Customer Statistics
An estimated 17 million registered users and millions of active monthly buyers use eBay.de.
Backlink Profile
eBay.de has around 950,000 referring domains and roughly 90 million backlinks, largely from review, forum and comparison sites.
Top Organic Keywords
"ebay", "ebay de", "ebay konto" and "ebay artikel verkaufen" rank among the top search terms.
Top Referral Sources
Google.de drives the majority of referral traffic, followed by direct navigation, price comparison sites and social media.
Website Technologies
Java, Kubernetes, React, Kafka and Cassandra form the backbone of eBay's shared global platform.
Advertising & Analytics Technologies
eBay Promoted Listings, eBay Ads and Google Ads integrations support seller marketing.
API & Developer Information
The eBay Developer Program offers REST APIs for listings, orders and inventory management.
International Seller Opportunities
The Global Shipping Program and shared European marketplace access let German sellers reach international buyers with minimal extra setup.
Company history & milestones
- 1999
eBay.de launches in Germany
- 2005
Acquires classifieds site Mobile.de
- 2015
PayPal spun off as an independent company
- 2021
Sells majority stake in eBay Kleinanzeigen and Mobile.de
- 2023
Expands Managed Payments across German sellers
Latest news
- eBay expands Promoted Listings tools for German sellerseBay Newsroom · 2026
- eBay reports steady European marketplace volumeseBay Inc. Investor Relations · 2026
Pros & cons
Pros
- Strong auction format for unique and rare items
- Large base of second-hand and collectible listings
- Buyer protection programs
- Established brand trust in Germany
Cons
- Perceived decline versus newer classifieds and marketplace apps
- Seller fees can be complex to navigate
- Slower growth compared to Amazon's marketplace
- Increased competition from Vinted and Kleinanzeigen
Key statistics
Frequently asked questions
Who owns eBay.de?
eBay.de is operated by eBay Inc., a publicly traded US company.
Is eBay.de the same as eBay Kleinanzeigen?
No, eBay sold its majority stake in Kleinanzeigen in 2021; it now operates independently.
How many registered users does eBay.de have?
An estimated 17 million registered users in Germany.
Popular searches
Data sources & confidence
- eBay Inc. annual report (10-K)eBay Investor Relations
- Similarweb estimatesSimilarweb
- Statista marketplace researchStatista
- Data confidence
- High for ownership and public financials; German-specific traffic and revenue figures are third-party estimates.
- Last updated
- September 2026
eBay does not disclose country-level revenue; Germany figures are modelled from market share and public disclosures.
Social media profiles & statistics