E-Mongolia
Mongolia's unified digital government platform.
E-Mongolia at a glance
E-Mongolia is a government website and one of the most visited sites in Mongolia, currently ranked #5 in the country. It was founded in 2020 and is headquartered in Ulaanbaatar, Mongolia. Today E-Mongolia is owned by Government of Mongolia. Our estimates put its audience at ≈ 7 million visits per month. The business earns money mainly through not advertising funded — public service portal. Its closest rivals include mta.mn, burtgel.gov.mn.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 6.6 million / month | +2% |
| Q2 | ≈ 6.8 million / month | +3% |
| Q3 | ≈ 7 million / month | +3% |
| Q4 | ≈ 7.4 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Mongolia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Mongolia94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 2.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Mongolia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| e-mongolia | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Mongolia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Mongolia
Company information
- Website
- e-mongolia.mn
- Sector
- Government
- Owner
- Government of Mongolia
- Owner type
- Government
- Founded
- 2020
- Headquarters
- Ulaanbaatar, Mongolia
- Ownership
- Government of Mongolia controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Mongolian, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Government
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
E-Mongolia operates an official government service portal focused on Mongolia. Mongolia's unified digital government platform. Revenue comes mainly from not advertising funded — public service portal, supported by the other lines listed below.
- Not advertising funded — public service portal
International presence
- Primary market
- Mongolia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Mongolia)
- #5 in this index
- Sector rank
- Leading government site in Mongolia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| mta.mn | ≈ 4.2 million / month | #6 class competitor | — |
| burtgel.gov.mn | ≈ 3.1 million / month | #7 class competitor | — |
What is E-Mongolia?
E-Mongolia (e-mongolia.mn) is an official government service portal serving users in Mongolia. Mongolia's unified digital government platform. It ranks #5 among the most visited websites in the country in this index, within the government category.
Who owns E-Mongolia?
The site is operated by Government of Mongolia. The company was established in 2020 and is headquartered in Ulaanbaatar, Mongolia.
Traffic and audience
Traffic estimates place E-Mongolia at roughly 7 million visits per month, about 0.2 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How E-Mongolia makes money
Revenue comes primarily from not advertising funded — public service portal, alongside .
Competitors in Mongolia
Its closest rivals include mta.mn, burtgel.gov.mn.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2020
E-Mongolia is founded in Ulaanbaatar, Mongolia.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Mongolia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns E-Mongolia?
E-Mongolia is operated by Government of Mongolia. Government structure, based on public filings and press reporting.
Where is E-Mongolia headquartered?
E-Mongolia is headquartered in Ulaanbaatar, Mongolia.
When was E-Mongolia founded?
E-Mongolia was founded in 2020.
What is E-Mongolia's revenue?
E-Mongolia does not publish standalone revenue; income comes from not advertising funded — public service portal.
Who are E-Mongolia's competitors?
Main competitors in Mongolia include mta.mn, burtgel.gov.mn.
How does E-Mongolia make money?
Mainly not advertising funded — public service portal.
Is E-Mongolia publicly traded?
E-Mongolia's ownership: Government.
How many visitors does E-Mongolia get?
Third-party estimates place E-Mongolia at roughly 7 million visits per month, mostly from Mongolia, with 69% mobile traffic.
Is E-Mongolia safe?
E-Mongolia is an established government site founded in 2020 and ranked #5 in Mongolia; use the official domain e-mongolia.mn and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementse-mongolia.mn
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMongolia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos