Education#180 in Spain

Domestika

A Spanish-founded online platform for creative courses.

domestika.org ↗Updated September 2026

Domestika at a glance

Domestika is an education website and one of the most visited sites in Spain, currently ranked #180 in the country. It was founded in 2009 by Julio Cotorruelo, Marc Prats, Jordi Cruz and is headquartered in San Francisco, CA, USA (Spanish roots). Today Domestika is owned by Domestika Inc. (Bending Spoons). Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through course sales, subscriptions. Its closest rivals include udemy.com, skillshare.com, coursera.org.

Traffic statistics

≈ 15 million
Monthly visits
≈ 3.5 million
Weekly visits
≈ 0.5 million
Daily visits
≈ 6.3 million / month
Unique visitors
5000
Global rank
#180 in Spain
Country rank
≈ 5.2
Pages / visit
≈ 9 min
Avg. visit
≈ 40%
Bounce rate
≈ 66% mobile
Mobile traffic
≈ 6
Visits per second
#180
Rank inside country list

Traffic history

PeriodVisitsChange
Q1≈ 14.1 million / month+2%
Q2≈ 14.5 million / month+3%
Q3≈ 15 million / month+3%
Q4≈ 15.9 million / month+6%

Traffic sources

  • Organic search44%
  • Direct36%
  • Referral10%
  • Social6%
  • Paid4%

Audience & demographics

  • Women51%
  • Men49%
  • Age 18-2434%
  • Age 25-3427%
  • Age 35-4419%

The audience is concentrated in Spain, skewing urban and mobile, with usage peaks in the evening hours.

Geographic reach

  • Spain86%

    Home market

  • Diaspora and neighbouring markets7%
  • Europe3%
  • North America2%
  • Rest of world2%

SEO profile

Estimated organic traffic
≈ 4.5 million visits / month
Branded share of search
High — brand terms lead the keyword profile
Indexed pages
Large — category, listing or article level
Primary search market
Spain

Top organic keywords

KeywordPositionVolumeTraffic share
domestika1Very highDominant
exam resultsTop 10High—
past papersTop 10High—
online coursesTop 10High—

Top referral sources

  • News and media31%
  • Directories and aggregators24%
  • Blogs and forums20%
  • Partner sites14%
  • Other11%

Technology stack

Website technologies

ReactPHP / LMS backendVideo deliveryPostgreSQLCDN

Advertising & analytics technologies

Google Analytics 4Google Tag ManagerGoogle AdsMeta Pixel

Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.

Social media profiles & statistics

Instagram

Official brand account

X (Twitter)

Announcements and support

Facebook

Community and campaigns

LinkedIn

Company and hiring updates

YouTube

Brand and product videos

Strongest channel
Instagram and X for brand reach
Content mix
Campaigns, product updates, customer support

Mobile app statistics

iOS — App Store

Available in the local store

Android — Google Play

Available in the local store

App share of traffic
≈ 66% mobile
Position in country
Among the leading education apps in Spain

Company information

Website
domestika.org
Sector
Education
Owner
Domestika Inc. (Bending Spoons)
Owner type
Subsidiary of private company
Founders
Julio Cotorruelo, Marc Prats, Jordi Cruz
Founded
2009
Headquarters
San Francisco, CA, USA (Spanish roots)
Employees
300+
Ownership
Domestika Inc. (Bending Spoons) controls the platform. Ownership details are based on public filings and press reporting.
Revenue
≈ $70 million annual revenue (est.)
Languages
Spanish, English, many others
Top traffic sources
organic search, direct, referral

Financials

Revenue
≈ $70 million annual revenue (est.)
Ownership
Subsidiary of private company
Reporting
Figures based on public filings, press reports and market estimates

Business model & revenue

Domestika operates an education platform focused on Spain. A Spanish-founded online platform for creative courses. Revenue comes mainly from course sales, supported by the other lines listed below.

  • Course sales
  • Subscriptions

Products & services

Creative courses

Related deals on Amazon

International presence

Primary market
Spain
Expansion
Regional and diaspora audiences beyond the home market

Employee statistics

300+
Total employees

Customer statistics

≈ 6.3 million / month
Monthly reach
≈ 5.2 pages per visit, ≈ 9 min average session
Engagement

Website rankings

Country rank (Spain)
#180 in this index
Sector rank
Leading education site in Spain
Global rank
5000

Main competitors

udemy.comskillshare.comcoursera.org

Website comparisons

WebsiteMonthly visitsRankNotes
udemy.com≈ 9 million / month#181 class competitor—
skillshare.com≈ 6.7 million / month#182 class competitor—
coursera.org≈ 4.5 million / month#183 class competitor—

What is Domestika?

Domestika (domestika.org) is an education platform serving users in Spain. A Spanish-founded online platform for creative courses. It ranks #180 among the most visited websites in the country in this index, within the education category.

Who owns Domestika?

The site is operated by Domestika Inc. (Bending Spoons), founded by Julio Cotorruelo, Marc Prats, Jordi Cruz. The company was established in 2009 and is headquartered in San Francisco, CA, USA (Spanish roots). It employs around 300+.

Traffic and audience

Traffic estimates place Domestika at roughly 15 million visits per month, about 0.5 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.

How Domestika makes money

Revenue comes primarily from course sales, alongside subscriptions.

Competitors in Spain

Its closest rivals include udemy.com, skillshare.com, coursera.org.

Data and accuracy

Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.

Company history & milestones

  1. 2009

    Domestika is founded in San Francisco, CA, USA (Spanish roots).

  2. Growth phase

    Expands its education offering and moves to a mobile-first product.

  3. Today

    Ranks #180 among the most visited websites in Spain.

User reviews & ratings

SourceScoreReviewsNotes
Google Play≈ 4.3 / 5—Ratings from the local store listing
App Store≈ 4.5 / 5—Ratings from the local store listing
Consumer review platformsMixed—Service and support are common themes

App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.

Pros & cons

Pros

  • Free or low-cost access to study material
  • Content aligned with the national curriculum
  • Works on low-end devices
  • Exam and result services in one place

Cons

  • Peak-period slowdowns around exam dates
  • Uneven content quality between subjects
  • Limited personalised feedback
  • Some features locked behind subscriptions

Key statistics

Founded2009
HeadquartersSan Francisco, CA, USA (Spanish roots)
Employees300+
Monthly visits≈ 15 million
Country rank#180 in Spain
SectorEducation
Primary marketSpain
Founded2009
Monthly visits≈ 15 million

Frequently asked questions

Who owns Domestika?

Domestika is operated by Domestika Inc. (Bending Spoons). Subsidiary of private company structure, based on public filings and press reporting.

Where is Domestika headquartered?

Domestika is headquartered in San Francisco, CA, USA (Spanish roots).

When was Domestika founded?

Domestika was founded in 2009 by Julio Cotorruelo, Marc Prats, Jordi Cruz.

How many employees does Domestika have?

Domestika employs approximately 300+ people.

What is Domestika's revenue?

Domestika's revenue: ≈ $70 million annual revenue (est.).

Who are Domestika's competitors?

Main competitors in Spain include udemy.com, skillshare.com, coursera.org.

How does Domestika make money?

Mainly course sales, subscriptions.

Is Domestika publicly traded?

No — Domestika is not listed as an independent public company; it is operated by Domestika Inc. (Bending Spoons).

How many visitors does Domestika get?

Third-party estimates place Domestika at roughly 15 million visits per month, mostly from Spain, with 66% mobile traffic.

Is Domestika safe?

Domestika is an established education site founded in 2009 and ranked #180 in Spain; use the official domain domestika.org and HTTPS.

Popular searches

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Data sources & confidence

  • Company website and public announcements
    domestika.org
  • Third-party traffic estimation providers
    Similarweb-class estimates

    Visit figures are modelled, not measured

  • App store listings
    Apple App Store, Google Play
  • Press and market coverage
    Spain and international business media
Data confidence
Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
Last updated
September 2026

Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.

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