BYJU'S
An Indian edtech company offering online learning apps and tutoring for school and test prep.
BYJU'S at a glance
BYJU'S is an education website and one of the most visited sites in India, currently ranked #184 in the country. It was founded in 2011 by Byju Raveendran, Divya Gokulnath and is headquartered in Bengaluru, India. Today BYJU'S is owned by Think & Learn Pvt Ltd. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through course subscriptions, tutoring fees. Its closest rivals include unacademy.com, vedantu.com, physicswallah.live.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| byju's | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in India
Company information
- Website
- byjus.com
- Sector
- Education
- Owner
- Think & Learn Pvt Ltd
- Owner type
- Private company
- Founders
- Byju Raveendran, Divya Gokulnath
- Founded
- 2011
- Headquarters
- Bengaluru, India
- Employees
- 5,000+
- Ownership
- Think & Learn Pvt Ltd controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $300 million annual revenue (est.)
- Languages
- English, Hindi
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $300 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
BYJU'S operates an education platform focused on India. An Indian edtech company offering online learning apps and tutoring for school and test prep. Revenue comes mainly from course subscriptions, supported by the other lines listed below.
- Course subscriptions
- Tutoring fees
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #184 in this index
- Sector rank
- Leading education site in India
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| unacademy.com | ≈ 15 million / month | #185 class competitor | — |
| vedantu.com | ≈ 11.2 million / month | #186 class competitor | — |
| physicswallah.live | ≈ 7.5 million / month | #187 class competitor | — |
What is BYJU'S?
BYJU'S (byjus.com) is an education platform serving users in India. An Indian edtech company offering online learning apps and tutoring for school and test prep. It ranks #184 among the most visited websites in the country in this index, within the education category.
Who owns BYJU'S?
The site is operated by Think & Learn Pvt Ltd, founded by Byju Raveendran, Divya Gokulnath. The company was established in 2011 and is headquartered in Bengaluru, India. It employs around 5,000+.
Traffic and audience
Traffic estimates place BYJU'S at roughly 25 million visits per month, about 0.8 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How BYJU'S makes money
Revenue comes primarily from course subscriptions, alongside tutoring fees.
Competitors in India
Its closest rivals include unacademy.com, vedantu.com, physicswallah.live.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2011
BYJU'S is founded in Bengaluru, India.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #184 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns BYJU'S?
BYJU'S is operated by Think & Learn Pvt Ltd. Private company structure, based on public filings and press reporting.
Where is BYJU'S headquartered?
BYJU'S is headquartered in Bengaluru, India.
When was BYJU'S founded?
BYJU'S was founded in 2011 by Byju Raveendran, Divya Gokulnath.
How many employees does BYJU'S have?
BYJU'S employs approximately 5,000+ people.
What is BYJU'S's revenue?
BYJU'S's revenue: ≈ $300 million annual revenue (est.).
Who are BYJU'S's competitors?
Main competitors in India include unacademy.com, vedantu.com, physicswallah.live.
How does BYJU'S make money?
Mainly course subscriptions, tutoring fees.
Is BYJU'S publicly traded?
No — BYJU'S is not listed as an independent public company; it is operated by Think & Learn Pvt Ltd.
How many visitors does BYJU'S get?
Third-party estimates place BYJU'S at roughly 25 million visits per month, mostly from India, with 66% mobile traffic.
Is BYJU'S safe?
BYJU'S is an established education site founded in 2011 and ranked #184 in India; use the official domain byjus.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbyjus.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos