Adda247
An Indian online learning platform for banking, SSC and government exam preparation.
Adda247 at a glance
Adda247 is an education website and one of the most visited sites in India, currently ranked #188 in the country. It was founded in 2013 by Anil Nagar and is headquartered in Noida, India. Today Adda247 is owned by Adda247 (Addanki). Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through subscriptions, course fees, publishing sales. Its closest rivals include testbook.com, unacademy.com, physicswallah.live.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| adda247 | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in India
Company information
- Website
- adda247.com
- Sector
- Education
- Owner
- Adda247 (Addanki)
- Owner type
- Private company
- Founders
- Anil Nagar
- Founded
- 2013
- Headquarters
- Noida, India
- Employees
- 1,500+
- Ownership
- Adda247 (Addanki) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $70 million annual revenue (est.)
- Languages
- English, Hindi
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $70 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Adda247 operates an education platform focused on India. An Indian online learning platform for banking, SSC and government exam preparation. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Course fees
- Publishing sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #188 in this index
- Sector rank
- Leading education site in India
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| testbook.com | ≈ 18 million / month | #189 class competitor | — |
| unacademy.com | ≈ 13.5 million / month | #190 class competitor | — |
| physicswallah.live | ≈ 9 million / month | #191 class competitor | — |
What is Adda247?
Adda247 (adda247.com) is an education platform serving users in India. An Indian online learning platform for banking, SSC and government exam preparation. It ranks #188 among the most visited websites in the country in this index, within the education category.
Who owns Adda247?
The site is operated by Adda247 (Addanki), founded by Anil Nagar. The company was established in 2013 and is headquartered in Noida, India. It employs around 1,500+.
Traffic and audience
Traffic estimates place Adda247 at roughly 30 million visits per month, about 1 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Adda247 makes money
Revenue comes primarily from subscriptions, alongside course fees, publishing sales.
Competitors in India
Its closest rivals include testbook.com, unacademy.com, physicswallah.live.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013
Adda247 is founded in Noida, India.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #188 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Adda247?
Adda247 is operated by Adda247 (Addanki). Private company structure, based on public filings and press reporting.
Where is Adda247 headquartered?
Adda247 is headquartered in Noida, India.
When was Adda247 founded?
Adda247 was founded in 2013 by Anil Nagar.
How many employees does Adda247 have?
Adda247 employs approximately 1,500+ people.
What is Adda247's revenue?
Adda247's revenue: ≈ $70 million annual revenue (est.).
Who are Adda247's competitors?
Main competitors in India include testbook.com, unacademy.com, physicswallah.live.
How does Adda247 make money?
Mainly subscriptions, course fees, publishing sales.
Is Adda247 publicly traded?
No — Adda247 is not listed as an independent public company; it is operated by Adda247 (Addanki).
How many visitors does Adda247 get?
Third-party estimates place Adda247 at roughly 30 million visits per month, mostly from India, with 66% mobile traffic.
Is Adda247 safe?
Adda247 is an established education site founded in 2013 and ranked #188 in India; use the official domain adda247.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsadda247.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos