Al Masirah
Major Yemeni television network and news portal reporting on regional conflict and politics.
Al Masirah at a glance
Al Masirah is a news & media website and one of the most visited sites in Yemen, currently ranked #2 in the country. It was founded in 2012 by Ansar Allah and is headquartered in Sanaa, Yemen. Today Al Masirah is owned by Ansar Allah Media Network. Our estimates put its audience at ≈ 2.5 million visits per month. The business earns money mainly through digital banner ads, broadcasting commercials. Its closest rivals include sabanews.net.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2.3 million / month | +2% |
| Q2 | ≈ 2.4 million / month | +3% |
| Q3 | ≈ 2.5 million / month | +3% |
| Q4 | ≈ 2.7 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Yemen, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Yemen86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Yemen
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| al masirah | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Yemen web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Yemen
Company information
- Website
- almasirah.net
- Sector
- News & Media
- Owner
- Ansar Allah Media Network
- Owner type
- Private media
- Founders
- Ansar Allah
- Founded
- 2012
- Headquarters
- Sanaa, Yemen
- Employees
- 300+
- Ownership
- Ansar Allah Media Network controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Arabic
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Undisclosed
- Ownership
- Private media
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Al Masirah operates a news and media publisher focused on Yemen. Major Yemeni television network and news portal reporting on regional conflict and politics. Revenue comes mainly from digital banner ads, supported by the other lines listed below.
- Digital Banner Ads
- Broadcasting Commercials
Products & services
International presence
- Primary market
- Yemen
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Yemen)
- #2 in this index
- Sector rank
- Leading news & media site in Yemen
- Global rank
- 32000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| sabanews.net | ≈ 1.5 million / month | #3 class competitor | — |
What is Al Masirah?
Al Masirah (almasirah.net) is a news and media publisher serving users in Yemen. Major Yemeni television network and news portal reporting on regional conflict and politics. It ranks #2 among the most visited websites in the country in this index, within the news & media category.
Who owns Al Masirah?
The site is operated by Ansar Allah Media Network, founded by Ansar Allah. The company was established in 2012 and is headquartered in Sanaa, Yemen. It employs around 300+.
Traffic and audience
Traffic estimates place Al Masirah at roughly 2.5 million visits per month, about 0.1 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Al Masirah makes money
Revenue comes primarily from digital banner ads, alongside broadcasting commercials.
Competitors in Yemen
Its closest rivals include sabanews.net.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
Al Masirah is founded in Sanaa, Yemen.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #2 among the most visited websites in Yemen.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Al Masirah?
Al Masirah is operated by Ansar Allah Media Network. Private media structure, based on public filings and press reporting.
Where is Al Masirah headquartered?
Al Masirah is headquartered in Sanaa, Yemen.
When was Al Masirah founded?
Al Masirah was founded in 2012 by Ansar Allah.
How many employees does Al Masirah have?
Al Masirah employs approximately 300+ people.
What is Al Masirah's revenue?
Al Masirah's revenue: Undisclosed.
Who are Al Masirah's competitors?
Main competitors in Yemen include sabanews.net.
How does Al Masirah make money?
Mainly digital banner ads, broadcasting commercials.
Is Al Masirah publicly traded?
No — Al Masirah is not listed as an independent public company; it is operated by Ansar Allah Media Network.
How many visitors does Al Masirah get?
Third-party estimates place Al Masirah at roughly 2.5 million visits per month, mostly from Yemen, with 79% mobile traffic.
Is Al Masirah safe?
Al Masirah is an established news & media site founded in 2012 and ranked #2 in Yemen; use the official domain almasirah.net and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsalmasirah.net
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageYemen and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos