228 Business
228 Business covers entrepreneurship, finance and economic developments in Togo.
228 Business at a glance
228 Business is a news & media website and one of the most visited sites in Togo, currently ranked #10 in the country. It was founded in Not publicly documented and is headquartered in Lomé, Togo. Today 228 Business is owned by 228 Business. Our estimates put its audience at ≈ 0.1 million visits per month. The business earns money mainly through advertising.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.1 million / month | +2% |
| Q2 | ≈ 0.1 million / month | +3% |
| Q3 | ≈ 0.1 million / month | +3% |
| Q4 | ≈ 0.1 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Togo, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Togo86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Togo
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| 228 business | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Togo web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Togo
Company information
- Website
- 228business.com
- Sector
- News & Media
- Owner
- 228 Business
- Owner type
- Private company
- Founded
- Not publicly documented
- Headquarters
- Lomé, Togo
- Ownership
- 228 Business controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- French
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
228 Business operates a news and media publisher focused on Togo. 228 Business covers entrepreneurship, finance and economic developments in Togo. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
International presence
- Primary market
- Togo
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Togo)
- #10 in this index
- Sector rank
- Leading news & media site in Togo
What is 228 Business?
228 Business (228business.com) is a news and media publisher serving users in Togo. 228 Business covers entrepreneurship, finance and economic developments in Togo. It ranks #10 among the most visited websites in the country in this index, within the news & media category.
Who owns 228 Business?
The site is operated by 228 Business. The company was established in Not publicly documented and is headquartered in Lomé, Togo.
Traffic and audience
Traffic estimates place 228 Business at roughly 0.1 million visits per month, about 0 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How 228 Business makes money
Revenue comes primarily from advertising, alongside .
Competitors in Togo
It competes with other news & media platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- Not publicly documented
228 Business is founded in Lomé, Togo.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Togo.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns 228 Business?
228 Business is operated by 228 Business. Private company structure, based on public filings and press reporting.
Where is 228 Business headquartered?
228 Business is headquartered in Lomé, Togo.
When was 228 Business founded?
228 Business was founded in Not publicly documented.
What is 228 Business's revenue?
228 Business does not publish standalone revenue; income comes from advertising.
How does 228 Business make money?
Mainly advertising.
Is 228 Business publicly traded?
No — 228 Business is not listed as an independent public company; it is operated by 228 Business.
How many visitors does 228 Business get?
Third-party estimates place 228 Business at roughly 0.1 million visits per month, mostly from Togo, with 79% mobile traffic.
Is 228 Business safe?
228 Business is an established news & media site founded in Not publicly documented and ranked #10 in Togo; use the official domain 228business.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcements228business.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageTogo and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos