Xinhua News
The online portal of China's official state news agency.
Xinhua News at a glance
Xinhua News is a news & media website and one of the most visited sites in China, currently ranked #103 in the country. It was founded in 1931 by Chinese Communist Party and is headquartered in Beijing, China. Today Xinhua News is owned by Xinhua News Agency. Our estimates put its audience at ≈ 250 million visits per month. The business earns money mainly through government funding, content licensing. Its closest rivals include people.com.cn, cctv.com, chinadaily.com.cn.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 235 million / month | +2% |
| Q2 | ≈ 243 million / month | +3% |
| Q3 | ≈ 250 million / month | +3% |
| Q4 | ≈ 265 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 75 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| xinhua news | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in China
Company information
- Website
- xinhuanet.com
- Sector
- News & Media
- Owner
- Xinhua News Agency
- Owner type
- Government agency
- Founders
- Chinese Communist Party
- Founded
- 1931
- Headquarters
- Beijing, China
- Employees
- 10,000+
- Ownership
- Xinhua News Agency controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- Chinese, English, many others
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Xinhua News operates a news and media publisher focused on China. The online portal of China's official state news agency. Revenue comes mainly from government funding, supported by the other lines listed below.
- Government funding
- Content licensing
Products & services
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #103 in this index
- Sector rank
- Leading news & media site in China
- Global rank
- 350
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| people.com.cn | ≈ 150 million / month | #104 class competitor | — |
| cctv.com | ≈ 112 million / month | #105 class competitor | — |
| chinadaily.com.cn | ≈ 75 million / month | #106 class competitor | — |
What is Xinhua News?
Xinhua News (xinhuanet.com) is a news and media publisher serving users in China. The online portal of China's official state news agency. It ranks #103 among the most visited websites in the country in this index, within the news & media category.
Who owns Xinhua News?
The site is operated by Xinhua News Agency, founded by Chinese Communist Party. The company was established in 1931 and is headquartered in Beijing, China. It employs around 10,000+.
Traffic and audience
Traffic estimates place Xinhua News at roughly 250 million visits per month, about 8.3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Xinhua News makes money
Revenue comes primarily from government funding, alongside content licensing.
Competitors in China
Its closest rivals include people.com.cn, cctv.com, chinadaily.com.cn.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1931
Xinhua News is founded in Beijing, China.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #103 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Xinhua News?
Xinhua News is operated by Xinhua News Agency. Government agency structure, based on public filings and press reporting.
Where is Xinhua News headquartered?
Xinhua News is headquartered in Beijing, China.
When was Xinhua News founded?
Xinhua News was founded in 1931 by Chinese Communist Party.
How many employees does Xinhua News have?
Xinhua News employs approximately 10,000+ people.
What is Xinhua News's revenue?
Xinhua News's revenue: ≈ $1 billion annual revenue (est.).
Who are Xinhua News's competitors?
Main competitors in China include people.com.cn, cctv.com, chinadaily.com.cn.
How does Xinhua News make money?
Mainly government funding, content licensing.
Is Xinhua News publicly traded?
Xinhua News's ownership: Government agency.
How many visitors does Xinhua News get?
Third-party estimates place Xinhua News at roughly 250 million visits per month, mostly from China, with 79% mobile traffic.
Is Xinhua News safe?
Xinhua News is an established news & media site founded in 1931 and ranked #103 in China; use the official domain xinhuanet.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsxinhuanet.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos