WEB.DE
A German email and portal service with news, search and cloud storage.
WEB.DE at a glance
WEB.DE is a technology website and one of the most visited sites in Germany, currently ranked #194 in the country. It was founded in 1995 by Matthias Greve, Michael Greve and is headquartered in Karlsruhe, Germany. Today WEB.DE is owned by United Internet. Our estimates put its audience at ≈ 230 million visits per month. The business earns money mainly through subscriptions (premium mail), digital advertising. Its closest rivals include gmx.net, t-online.de, freenet.de.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 216 million / month | +2% |
| Q2 | ≈ 223 million / month | +3% |
| Q3 | ≈ 230 million / month | +3% |
| Q4 | ≈ 244 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 69 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| web.de | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Germany
Company information
- Website
- web.de
- Sector
- Technology
- Owner
- United Internet
- Owner type
- Public company
- Founders
- Matthias Greve, Michael Greve
- Founded
- 1995
- Headquarters
- Karlsruhe, Germany
- Employees
- 1,000+
- Ownership
- United Internet controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Languages
- German
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
WEB.DE operates a technology platform focused on Germany. A German email and portal service with news, search and cloud storage. Revenue comes mainly from subscriptions (premium mail), supported by the other lines listed below.
- Subscriptions (premium mail)
- Digital advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #194 in this index
- Sector rank
- Leading technology site in Germany
- Global rank
- 140
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| gmx.net | ≈ 138 million / month | #195 class competitor | — |
| t-online.de | ≈ 103 million / month | #196 class competitor | — |
| freenet.de | ≈ 69 million / month | #197 class competitor | — |
What is WEB.DE?
WEB.DE (web.de) is a technology platform serving users in Germany. A German email and portal service with news, search and cloud storage. It ranks #194 among the most visited websites in the country in this index, within the technology category.
Who owns WEB.DE?
The site is operated by United Internet, founded by Matthias Greve, Michael Greve. The company was established in 1995 and is headquartered in Karlsruhe, Germany. It employs around 1,000+.
Traffic and audience
Traffic estimates place WEB.DE at roughly 230 million visits per month, about 7.7 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How WEB.DE makes money
Revenue comes primarily from subscriptions (premium mail), alongside digital advertising.
Competitors in Germany
Its closest rivals include gmx.net, t-online.de, freenet.de.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1995
WEB.DE is founded in Karlsruhe, Germany.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #194 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns WEB.DE?
WEB.DE is operated by United Internet. Public company structure, based on public filings and press reporting.
Where is WEB.DE headquartered?
WEB.DE is headquartered in Karlsruhe, Germany.
When was WEB.DE founded?
WEB.DE was founded in 1995 by Matthias Greve, Michael Greve.
How many employees does WEB.DE have?
WEB.DE employs approximately 1,000+ people.
What is WEB.DE's revenue?
WEB.DE's revenue: ≈ $1.5 billion annual revenue (est.).
Who are WEB.DE's competitors?
Main competitors in Germany include gmx.net, t-online.de, freenet.de.
How does WEB.DE make money?
Mainly subscriptions (premium mail), digital advertising.
Is WEB.DE publicly traded?
WEB.DE's ownership: Public company.
How many visitors does WEB.DE get?
Third-party estimates place WEB.DE at roughly 230 million visits per month, mostly from Germany, with 68% mobile traffic.
Is WEB.DE safe?
WEB.DE is an established technology site founded in 1995 and ranked #194 in Germany; use the official domain web.de and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsweb.de
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos