VP Bank
International private banking group from Vaduz.
VP Bank at a glance
VP Bank is a finance & banking website and one of the most visited sites in Liechtenstein, currently ranked #6 in the country. It was founded in 1956 and is headquartered in Vaduz, Liechtenstein. Today VP Bank is owned by VP Bank AG. Our estimates put its audience at ≈ 0.2 million visits per month. The business earns money mainly through wealth management fees, net interest income. Its closest rivals include lgt.com, llb.li.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.2 million / month | +2% |
| Q2 | ≈ 0.2 million / month | +3% |
| Q3 | ≈ 0.2 million / month | +3% |
| Q4 | ≈ 0.2 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Liechtenstein, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Liechtenstein86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Liechtenstein
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| vp bank | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Liechtenstein web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Liechtenstein
Company information
- Website
- vpbank.com
- Sector
- Finance & Banking
- Owner
- VP Bank AG
- Owner type
- Public company
- Founded
- 1956
- Headquarters
- Vaduz, Liechtenstein
- Employees
- 1,000+
- Ownership
- VP Bank AG controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- German, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
VP Bank operates a bank and digital financial platform focused on Liechtenstein. International private banking group from Vaduz. Revenue comes mainly from wealth management fees, supported by the other lines listed below.
- Wealth management fees
- Net interest income
International presence
- Primary market
- Liechtenstein
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Liechtenstein)
- #6 in this index
- Sector rank
- Leading finance & banking site in Liechtenstein
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| lgt.com | ≈ 0.1 million / month | #7 class competitor | — |
| llb.li | ≈ 0.1 million / month | #8 class competitor | — |
What is VP Bank?
VP Bank (vpbank.com) is a bank and digital financial platform serving users in Liechtenstein. International private banking group from Vaduz. It ranks #6 among the most visited websites in the country in this index, within the finance & banking category.
Who owns VP Bank?
The site is operated by VP Bank AG. The company was established in 1956 and is headquartered in Vaduz, Liechtenstein. It employs around 1,000+.
Traffic and audience
Traffic estimates place VP Bank at roughly 0.2 million visits per month, about 0 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How VP Bank makes money
Revenue comes primarily from wealth management fees, alongside net interest income.
Competitors in Liechtenstein
Its closest rivals include lgt.com, llb.li.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1956
VP Bank is founded in Vaduz, Liechtenstein.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Liechtenstein.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns VP Bank?
VP Bank is operated by VP Bank AG. Public company structure, based on public filings and press reporting.
Where is VP Bank headquartered?
VP Bank is headquartered in Vaduz, Liechtenstein.
When was VP Bank founded?
VP Bank was founded in 1956.
How many employees does VP Bank have?
VP Bank employs approximately 1,000+ people.
What is VP Bank's revenue?
VP Bank does not publish standalone revenue; income comes from wealth management fees, net interest income.
Who are VP Bank's competitors?
Main competitors in Liechtenstein include lgt.com, llb.li.
How does VP Bank make money?
Mainly wealth management fees, net interest income.
Is VP Bank publicly traded?
VP Bank's ownership: Public company.
How many visitors does VP Bank get?
Third-party estimates place VP Bank at roughly 0.2 million visits per month, mostly from Liechtenstein, with 82% mobile traffic.
Is VP Bank safe?
VP Bank is an established finance & banking site founded in 1956 and ranked #6 in Liechtenstein; use the official domain vpbank.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvpbank.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageLiechtenstein and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos