Visit Jamaica
Official tourism portal of the Jamaica Tourist Board.
Visit Jamaica at a glance
Visit Jamaica is a travel website and one of the most visited sites in Jamaica, currently ranked #9 in the country. It was founded in 1955 and is headquartered in Kingston, Jamaica. Today Visit Jamaica is owned by Jamaica Tourist Board. Our estimates put its audience at ≈ 0.5 million visits per month. The business earns money mainly through public funding, partner marketing.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.5 million / month | +2% |
| Q2 | ≈ 0.5 million / month | +3% |
| Q3 | ≈ 0.5 million / month | +3% |
| Q4 | ≈ 0.5 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Jamaica, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Jamaica86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Jamaica
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| visit jamaica | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Jamaica web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Jamaica
Company information
- Website
- visitjamaica.com
- Sector
- Travel
- Owner
- Jamaica Tourist Board
- Owner type
- Public institution
- Founded
- 1955
- Headquarters
- Kingston, Jamaica
- Ownership
- Jamaica Tourist Board controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public institution
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Visit Jamaica operates a travel booking platform focused on Jamaica. Official tourism portal of the Jamaica Tourist Board. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
- Partner marketing
International presence
- Primary market
- Jamaica
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Jamaica)
- #9 in this index
- Sector rank
- Leading travel site in Jamaica
What is Visit Jamaica?
Visit Jamaica (visitjamaica.com) is a travel booking platform serving users in Jamaica. Official tourism portal of the Jamaica Tourist Board. It ranks #9 among the most visited websites in the country in this index, within the travel category.
Who owns Visit Jamaica?
The site is operated by Jamaica Tourist Board. The company was established in 1955 and is headquartered in Kingston, Jamaica.
Traffic and audience
Traffic estimates place Visit Jamaica at roughly 0.5 million visits per month, about 0 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Visit Jamaica makes money
Revenue comes primarily from public funding, alongside partner marketing.
Competitors in Jamaica
It competes with other travel platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1955
Visit Jamaica is founded in Kingston, Jamaica.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Jamaica.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Visit Jamaica?
Visit Jamaica is operated by Jamaica Tourist Board. Public institution structure, based on public filings and press reporting.
Where is Visit Jamaica headquartered?
Visit Jamaica is headquartered in Kingston, Jamaica.
When was Visit Jamaica founded?
Visit Jamaica was founded in 1955.
What is Visit Jamaica's revenue?
Visit Jamaica does not publish standalone revenue; income comes from public funding, partner marketing.
How does Visit Jamaica make money?
Mainly public funding, partner marketing.
Is Visit Jamaica publicly traded?
Visit Jamaica's ownership: Public institution.
How many visitors does Visit Jamaica get?
Third-party estimates place Visit Jamaica at roughly 0.5 million visits per month, mostly from Jamaica, with 71% mobile traffic.
Is Visit Jamaica safe?
Visit Jamaica is an established travel site founded in 1955 and ranked #9 in Jamaica; use the official domain visitjamaica.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvisitjamaica.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJamaica and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos