Urban Outfitters
A lifestyle retailer with fashion, home and accessories for young adults.
Urban Outfitters at a glance
Urban Outfitters is a website and one of the most visited sites in United States, currently ranked #426 in the country. It was founded in 1970 by Richard Hayne, Judy Wicks, Scott Belair and is headquartered in Philadelphia, PA, USA. Today Urban Outfitters is owned by URBN. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through product sales. Its closest rivals include nordstrom.com, hm.com, target.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| urban outfitters | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in United States
Company information
- Website
- urbanoutfitters.com
- Sector
- Technology
- Owner
- URBN
- Owner type
- Public company
- Founders
- Richard Hayne, Judy Wicks, Scott Belair
- Founded
- 1970
- Headquarters
- Philadelphia, PA, USA
- Employees
- 25,000+
- Ownership
- URBN controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $5.5 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $5.5 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Urban Outfitters operates a technology platform focused on United States. A lifestyle retailer with fashion, home and accessories for young adults. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #426 in this index
- Sector rank
- Leading technology site in United States
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| nordstrom.com | ≈ 15 million / month | #427 class competitor | — |
| hm.com | ≈ 11.2 million / month | #428 class competitor | — |
| target.com | ≈ 7.5 million / month | #429 class competitor | — |
What is Urban Outfitters?
Urban Outfitters (urbanoutfitters.com) is a technology platform serving users in United States. A lifestyle retailer with fashion, home and accessories for young adults. It ranks #426 among the most visited websites in the country in this index, within the technology category.
Who owns Urban Outfitters?
The site is operated by URBN, founded by Richard Hayne, Judy Wicks, Scott Belair. The company was established in 1970 and is headquartered in Philadelphia, PA, USA. It employs around 25,000+.
Traffic and audience
Traffic estimates place Urban Outfitters at roughly 25 million visits per month, about 0.8 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Urban Outfitters makes money
Revenue comes primarily from product sales, alongside .
Competitors in United States
Its closest rivals include nordstrom.com, hm.com, target.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1970
Urban Outfitters is founded in Philadelphia, PA, USA.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #426 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Urban Outfitters?
Urban Outfitters is operated by URBN. Public company structure, based on public filings and press reporting.
Where is Urban Outfitters headquartered?
Urban Outfitters is headquartered in Philadelphia, PA, USA.
When was Urban Outfitters founded?
Urban Outfitters was founded in 1970 by Richard Hayne, Judy Wicks, Scott Belair.
How many employees does Urban Outfitters have?
Urban Outfitters employs approximately 25,000+ people.
What is Urban Outfitters's revenue?
Urban Outfitters's revenue: ≈ $5.5 billion annual revenue (est.).
Who are Urban Outfitters's competitors?
Main competitors in United States include nordstrom.com, hm.com, target.com.
How does Urban Outfitters make money?
Mainly product sales.
Is Urban Outfitters publicly traded?
Urban Outfitters's ownership: Public company.
How many visitors does Urban Outfitters get?
Third-party estimates place Urban Outfitters at roughly 25 million visits per month, mostly from United States, with 68% mobile traffic.
Is Urban Outfitters safe?
Urban Outfitters is an established technology site founded in 1970 and ranked #426 in United States; use the official domain urbanoutfitters.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsurbanoutfitters.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos