Trocafone
Popular classifieds website in Brazil.
Trocafone at a glance
Trocafone is a classifieds website and one of the most visited sites in Brazil, currently ranked #442 in the country. It was founded in Undisclosed by Undisclosed and is headquartered in Brazil. Today Trocafone is owned by Undisclosed. Our estimates put its audience at ≈ 4.8 million visits per month. The business earns money mainly through advertising.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.5 million / month | +2% |
| Q2 | ≈ 4.7 million / month | +3% |
| Q3 | ≈ 4.8 million / month | +3% |
| Q4 | ≈ 5.1 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| trocafone | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in Brazil
Company information
- Website
- trocafone.com
- Sector
- Classifieds
- Owner
- Undisclosed
- Owner type
- Undisclosed
- Founders
- Undisclosed
- Founded
- Undisclosed
- Headquarters
- Brazil
- Employees
- Undisclosed
- Ownership
- Undisclosed controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Undisclosed
- Ownership
- Undisclosed
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Trocafone operates a classifieds and listings marketplace focused on Brazil. Popular classifieds website in Brazil. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
Products & services
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #442 in this index
- Sector rank
- Leading classifieds site in Brazil
- Global rank
- —
What is Trocafone?
Trocafone (trocafone.com) is a classifieds and listings marketplace serving users in Brazil. Popular classifieds website in Brazil. It ranks #442 among the most visited websites in the country in this index, within the classifieds category.
Who owns Trocafone?
The site is operated by Undisclosed, founded by Undisclosed. The company was established in Undisclosed and is headquartered in Brazil. It employs around Undisclosed.
Traffic and audience
Traffic estimates place Trocafone at roughly 4.8 million visits per month, about 0.2 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How Trocafone makes money
Revenue comes primarily from advertising, alongside .
Competitors in Brazil
It competes with other classifieds platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- Undisclosed
Trocafone is founded in Brazil.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #442 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns Trocafone?
Trocafone is operated by Undisclosed. Undisclosed structure, based on public filings and press reporting.
Where is Trocafone headquartered?
Trocafone is headquartered in Brazil.
When was Trocafone founded?
Trocafone was founded in Undisclosed by Undisclosed.
How many employees does Trocafone have?
Trocafone employs approximately Undisclosed people.
What is Trocafone's revenue?
Trocafone's revenue: Undisclosed.
How does Trocafone make money?
Mainly advertising.
Is Trocafone publicly traded?
No — Trocafone is not listed as an independent public company; it is operated by Undisclosed.
How many visitors does Trocafone get?
Third-party estimates place Trocafone at roughly 4.8 million visits per month, mostly from Brazil, with 73% mobile traffic.
Is Trocafone safe?
Trocafone is an established classifieds site founded in Undisclosed and ranked #442 in Brazil; use the official domain trocafone.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstrocafone.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos