Tom's Guide
A consumer tech advice site with reviews and how-tos.
Tom's Guide at a glance
Tom's Guide is a technology website and one of the most visited sites in United States, currently ranked #181 in the country. It was founded in 2007 by Purch and is headquartered in New York, NY, USA. Today Tom's Guide is owned by Future plc. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through affiliate commerce, digital advertising. Its closest rivals include pcmag.com, cnet.com, techradar.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| tom's guide | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in United States
Company information
- Website
- tomsguide.com
- Sector
- Technology
- Owner
- Future plc
- Owner type
- Subsidiary of public company
- Founders
- Purch
- Founded
- 2007
- Headquarters
- New York, NY, USA
- Employees
- 100+
- Ownership
- Future plc controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $60 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $60 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Tom's Guide operates a technology platform focused on United States. A consumer tech advice site with reviews and how-tos. Revenue comes mainly from affiliate commerce, supported by the other lines listed below.
- Affiliate commerce
- Digital advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #181 in this index
- Sector rank
- Leading technology site in United States
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| pcmag.com | ≈ 36 million / month | #182 class competitor | — |
| cnet.com | ≈ 27 million / month | #183 class competitor | — |
| techradar.com | ≈ 18 million / month | #184 class competitor | — |
What is Tom's Guide?
Tom's Guide (tomsguide.com) is a technology platform serving users in United States. A consumer tech advice site with reviews and how-tos. It ranks #181 among the most visited websites in the country in this index, within the technology category.
Who owns Tom's Guide?
The site is operated by Future plc, founded by Purch. The company was established in 2007 and is headquartered in New York, NY, USA. It employs around 100+.
Traffic and audience
Traffic estimates place Tom's Guide at roughly 60 million visits per month, about 2 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Tom's Guide makes money
Revenue comes primarily from affiliate commerce, alongside digital advertising.
Competitors in United States
Its closest rivals include pcmag.com, cnet.com, techradar.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2007
Tom's Guide is founded in New York, NY, USA.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #181 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Tom's Guide?
Tom's Guide is operated by Future plc. Subsidiary of public company structure, based on public filings and press reporting.
Where is Tom's Guide headquartered?
Tom's Guide is headquartered in New York, NY, USA.
When was Tom's Guide founded?
Tom's Guide was founded in 2007 by Purch.
How many employees does Tom's Guide have?
Tom's Guide employs approximately 100+ people.
What is Tom's Guide's revenue?
Tom's Guide's revenue: ≈ $60 million annual revenue (est.).
Who are Tom's Guide's competitors?
Main competitors in United States include pcmag.com, cnet.com, techradar.com.
How does Tom's Guide make money?
Mainly affiliate commerce, digital advertising.
Is Tom's Guide publicly traded?
Tom's Guide's ownership: Subsidiary of public company.
How many visitors does Tom's Guide get?
Third-party estimates place Tom's Guide at roughly 60 million visits per month, mostly from United States, with 68% mobile traffic.
Is Tom's Guide safe?
Tom's Guide is an established technology site founded in 2007 and ranked #181 in United States; use the official domain tomsguide.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstomsguide.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos