Telma Madagascar
Largest telecom operator and MVola mobile money provider.
Telma Madagascar at a glance
Telma Madagascar is a telecom website and one of the most visited sites in Madagascar, currently ranked #4 in the country. It was founded in 1994 and is headquartered in Antananarivo, Madagascar. Today Telma Madagascar is owned by Axian Group. Our estimates put its audience at ≈ 0.8 million visits per month. The business earns money mainly through subscriptions, mobile money, fibre internet. Its closest rivals include orange.com, airtel.mg.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.8 million / month | +2% |
| Q2 | ≈ 0.8 million / month | +3% |
| Q3 | ≈ 0.8 million / month | +3% |
| Q4 | ≈ 0.8 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Madagascar, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Madagascar86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Madagascar
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| telma madagascar | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Madagascar web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Madagascar
Company information
- Website
- telma.mg
- Sector
- Telecom
- Owner
- Axian Group
- Owner type
- Private company
- Founded
- 1994
- Headquarters
- Antananarivo, Madagascar
- Employees
- 1,000+
- Ownership
- Axian Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- French, Malagasy
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Telma Madagascar operates a telecom operator focused on Madagascar. Largest telecom operator and MVola mobile money provider. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Mobile money
- Fibre internet
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Madagascar
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Madagascar)
- #4 in this index
- Sector rank
- Leading telecom site in Madagascar
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| orange.com | ≈ 0.5 million / month | #5 class competitor | — |
| airtel.mg | ≈ 0.4 million / month | #6 class competitor | — |
What is Telma Madagascar?
Telma Madagascar (telma.mg) is a telecom operator serving users in Madagascar. Largest telecom operator and MVola mobile money provider. It ranks #4 among the most visited websites in the country in this index, within the telecom category.
Who owns Telma Madagascar?
The site is operated by Axian Group. The company was established in 1994 and is headquartered in Antananarivo, Madagascar. It employs around 1,000+.
Traffic and audience
Traffic estimates place Telma Madagascar at roughly 0.8 million visits per month, about 0 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Telma Madagascar makes money
Revenue comes primarily from subscriptions, alongside mobile money, fibre internet.
Competitors in Madagascar
Its closest rivals include orange.com, airtel.mg.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1994
Telma Madagascar is founded in Antananarivo, Madagascar.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Madagascar.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Telma Madagascar?
Telma Madagascar is operated by Axian Group. Private company structure, based on public filings and press reporting.
Where is Telma Madagascar headquartered?
Telma Madagascar is headquartered in Antananarivo, Madagascar.
When was Telma Madagascar founded?
Telma Madagascar was founded in 1994.
How many employees does Telma Madagascar have?
Telma Madagascar employs approximately 1,000+ people.
What is Telma Madagascar's revenue?
Telma Madagascar does not publish standalone revenue; income comes from subscriptions, mobile money, fibre internet.
Who are Telma Madagascar's competitors?
Main competitors in Madagascar include orange.com, airtel.mg.
How does Telma Madagascar make money?
Mainly subscriptions, mobile money, fibre internet.
Is Telma Madagascar publicly traded?
No — Telma Madagascar is not listed as an independent public company; it is operated by Axian Group.
How many visitors does Telma Madagascar get?
Third-party estimates place Telma Madagascar at roughly 0.8 million visits per month, mostly from Madagascar, with 80% mobile traffic.
Is Telma Madagascar safe?
Telma Madagascar is an established telecom site founded in 1994 and ranked #4 in Madagascar; use the official domain telma.mg and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstelma.mg
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMadagascar and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos