Surplus by Design
Popular e-commerce website in Canada.
Surplus by Design at a glance
Surplus by Design is an e-commerce website and one of the most visited sites in Canada, currently ranked #617 in the country. It was founded in Undisclosed by Undisclosed and is headquartered in Canada. Today Surplus by Design is owned by Undisclosed. Our estimates put its audience at ≈ 1.4 million visits per month. The business earns money mainly through advertising.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 1.3 million / month | +2% |
| Q2 | ≈ 1.4 million / month | +3% |
| Q3 | ≈ 1.4 million / month | +3% |
| Q4 | ≈ 1.5 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Canada, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Canada86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Canada
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| surplus by design | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Canada web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Canada
Company information
- Website
- surplusbydesign.com
- Sector
- E-commerce
- Owner
- Undisclosed
- Owner type
- Undisclosed
- Founders
- Undisclosed
- Founded
- Undisclosed
- Headquarters
- Canada
- Employees
- Undisclosed
- Ownership
- Undisclosed controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Undisclosed
- Ownership
- Undisclosed
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Surplus by Design operates an online retail and marketplace platform focused on Canada. Popular e-commerce website in Canada. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Canada
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Canada)
- #617 in this index
- Sector rank
- Leading e-commerce site in Canada
- Global rank
- —
What is Surplus by Design?
Surplus by Design (surplusbydesign.com) is an online retail and marketplace platform serving users in Canada. Popular e-commerce website in Canada. It ranks #617 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Surplus by Design?
The site is operated by Undisclosed, founded by Undisclosed. The company was established in Undisclosed and is headquartered in Canada. It employs around Undisclosed.
Traffic and audience
Traffic estimates place Surplus by Design at roughly 1.4 million visits per month, about 0 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Surplus by Design makes money
Revenue comes primarily from advertising, alongside .
Competitors in Canada
It competes with other e-commerce platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- Undisclosed
Surplus by Design is founded in Canada.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #617 among the most visited websites in Canada.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Surplus by Design?
Surplus by Design is operated by Undisclosed. Undisclosed structure, based on public filings and press reporting.
Where is Surplus by Design headquartered?
Surplus by Design is headquartered in Canada.
When was Surplus by Design founded?
Surplus by Design was founded in Undisclosed by Undisclosed.
How many employees does Surplus by Design have?
Surplus by Design employs approximately Undisclosed people.
What is Surplus by Design's revenue?
Surplus by Design's revenue: Undisclosed.
How does Surplus by Design make money?
Mainly advertising.
Is Surplus by Design publicly traded?
No — Surplus by Design is not listed as an independent public company; it is operated by Undisclosed.
How many visitors does Surplus by Design get?
Third-party estimates place Surplus by Design at roughly 1.4 million visits per month, mostly from Canada, with 76% mobile traffic.
Is Surplus by Design safe?
Surplus by Design is an established e-commerce site founded in Undisclosed and ranked #617 in Canada; use the official domain surplusbydesign.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssurplusbydesign.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCanada and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos