SoftBank Mobile
The site of SoftBank's mobile brand with plans, devices and PayPay-linked services.
SoftBank Mobile at a glance
SoftBank Mobile is a technology website and one of the most visited sites in Japan, currently ranked #64 in the country. It was founded in 1986 by Masayoshi Son and is headquartered in Tokyo, Japan. Today SoftBank Mobile is owned by SoftBank Corp.. Our estimates put its audience at ≈ 180 million visits per month. The business earns money mainly through mobile subscriptions, device sales, enterprise services. Its closest rivals include docomo.ne.jp, au.com, rakuten.co.jp.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 169 million / month | +2% |
| Q2 | ≈ 175 million / month | +3% |
| Q3 | ≈ 180 million / month | +3% |
| Q4 | ≈ 191 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 54 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| softbank mobile | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Japan
Company information
- Website
- softbank.jp
- Sector
- Technology
- Owner
- SoftBank Corp.
- Owner type
- Public company
- Founders
- Masayoshi Son
- Founded
- 1986
- Headquarters
- Tokyo, Japan
- Employees
- 50,000+
- Ownership
- SoftBank Corp. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $40 billion annual revenue (est.)
- Languages
- Japanese, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $40 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
SoftBank Mobile operates a technology platform focused on Japan. The site of SoftBank's mobile brand with plans, devices and PayPay-linked services. Revenue comes mainly from mobile subscriptions, supported by the other lines listed below.
- Mobile subscriptions
- Device sales
- Enterprise services
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #64 in this index
- Sector rank
- Leading technology site in Japan
- Global rank
- 400
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| docomo.ne.jp | ≈ 108 million / month | #65 class competitor | — |
| au.com | ≈ 81 million / month | #66 class competitor | — |
| rakuten.co.jp | ≈ 54 million / month | #67 class competitor | — |
What is SoftBank Mobile?
SoftBank Mobile (softbank.jp) is a technology platform serving users in Japan. The site of SoftBank's mobile brand with plans, devices and PayPay-linked services. It ranks #64 among the most visited websites in the country in this index, within the technology category.
Who owns SoftBank Mobile?
The site is operated by SoftBank Corp., founded by Masayoshi Son. The company was established in 1986 and is headquartered in Tokyo, Japan. It employs around 50,000+.
Traffic and audience
Traffic estimates place SoftBank Mobile at roughly 180 million visits per month, about 6 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How SoftBank Mobile makes money
Revenue comes primarily from mobile subscriptions, alongside device sales, enterprise services.
Competitors in Japan
Its closest rivals include docomo.ne.jp, au.com, rakuten.co.jp.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1986
SoftBank Mobile is founded in Tokyo, Japan.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #64 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns SoftBank Mobile?
SoftBank Mobile is operated by SoftBank Corp.. Public company structure, based on public filings and press reporting.
Where is SoftBank Mobile headquartered?
SoftBank Mobile is headquartered in Tokyo, Japan.
When was SoftBank Mobile founded?
SoftBank Mobile was founded in 1986 by Masayoshi Son.
How many employees does SoftBank Mobile have?
SoftBank Mobile employs approximately 50,000+ people.
What is SoftBank Mobile's revenue?
SoftBank Mobile's revenue: ≈ $40 billion annual revenue (est.).
Who are SoftBank Mobile's competitors?
Main competitors in Japan include docomo.ne.jp, au.com, rakuten.co.jp.
How does SoftBank Mobile make money?
Mainly mobile subscriptions, device sales, enterprise services.
Is SoftBank Mobile publicly traded?
SoftBank Mobile's ownership: Public company.
How many visitors does SoftBank Mobile get?
Third-party estimates place SoftBank Mobile at roughly 180 million visits per month, mostly from Japan, with 68% mobile traffic.
Is SoftBank Mobile safe?
SoftBank Mobile is an established technology site founded in 1986 and ranked #64 in Japan; use the official domain softbank.jp and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssoftbank.jp
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos