SBM Group
State-anchored banking and financial services group.
SBM Group at a glance
SBM Group is a finance & banking website and one of the most visited sites in Mauritius, currently ranked #7 in the country. It was founded in 1973 and is headquartered in Port Louis, Mauritius. Today SBM Group is owned by SBM Holdings Ltd. Our estimates put its audience at ≈ 1 million visits per month. The business earns money mainly through net interest income, fees. Its closest rivals include mcb.mu.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.9 million / month | +2% |
| Q2 | ≈ 1 million / month | +3% |
| Q3 | ≈ 1 million / month | +3% |
| Q4 | ≈ 1.1 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Mauritius, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Mauritius86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Mauritius
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sbm group | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Mauritius web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Mauritius
Company information
- Website
- sbmgroup.mu
- Sector
- Finance & Banking
- Owner
- SBM Holdings Ltd
- Owner type
- Public company
- Founded
- 1973
- Headquarters
- Port Louis, Mauritius
- Employees
- 3,000+
- Ownership
- SBM Holdings Ltd controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, French
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
SBM Group operates a bank and digital financial platform focused on Mauritius. State-anchored banking and financial services group. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
International presence
- Primary market
- Mauritius
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Mauritius)
- #7 in this index
- Sector rank
- Leading finance & banking site in Mauritius
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| mcb.mu | ≈ 0.6 million / month | #8 class competitor | — |
What is SBM Group?
SBM Group (sbmgroup.mu) is a bank and digital financial platform serving users in Mauritius. State-anchored banking and financial services group. It ranks #7 among the most visited websites in the country in this index, within the finance & banking category.
Who owns SBM Group?
The site is operated by SBM Holdings Ltd. The company was established in 1973 and is headquartered in Port Louis, Mauritius. It employs around 3,000+.
Traffic and audience
Traffic estimates place SBM Group at roughly 1 million visits per month, about 0 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How SBM Group makes money
Revenue comes primarily from net interest income, alongside fees.
Competitors in Mauritius
Its closest rivals include mcb.mu.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1973
SBM Group is founded in Port Louis, Mauritius.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Mauritius.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns SBM Group?
SBM Group is operated by SBM Holdings Ltd. Public company structure, based on public filings and press reporting.
Where is SBM Group headquartered?
SBM Group is headquartered in Port Louis, Mauritius.
When was SBM Group founded?
SBM Group was founded in 1973.
How many employees does SBM Group have?
SBM Group employs approximately 3,000+ people.
What is SBM Group's revenue?
SBM Group does not publish standalone revenue; income comes from net interest income, fees.
Who are SBM Group's competitors?
Main competitors in Mauritius include mcb.mu.
How does SBM Group make money?
Mainly net interest income, fees.
Is SBM Group publicly traded?
SBM Group's ownership: Public company.
How many visitors does SBM Group get?
Third-party estimates place SBM Group at roughly 1 million visits per month, mostly from Mauritius, with 82% mobile traffic.
Is SBM Group safe?
SBM Group is an established finance & banking site founded in 1973 and ranked #7 in Mauritius; use the official domain sbmgroup.mu and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssbmgroup.mu
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMauritius and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos