RTL
The site of a leading French radio station with live broadcasts, news, podcasts and entertainment.
RTL at a glance
RTL is a news & media website and one of the most visited sites in France, currently ranked #107 in the country. It was founded in 1933 by Radio Luxembourg and is headquartered in Neuilly-sur-Seine, France. Today RTL is owned by M6 Group. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through radio advertising, digital advertising. Its closest rivals include europe1.fr, franceinter.fr, rmc.bfmtv.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in France, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- France86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- France
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| rtl | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the France web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in France
Company information
- Website
- rtl.fr
- Sector
- News & Media
- Owner
- M6 Group
- Owner type
- Public company
- Founders
- Radio Luxembourg
- Founded
- 1933
- Headquarters
- Neuilly-sur-Seine, France
- Employees
- 500+
- Ownership
- M6 Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $400 million annual revenue (est.)
- Languages
- French
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $400 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
RTL operates a news and media publisher focused on France. The site of a leading French radio station with live broadcasts, news, podcasts and entertainment. Revenue comes mainly from radio advertising, supported by the other lines listed below.
- Radio advertising
- Digital advertising
Products & services
International presence
- Primary market
- France
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (France)
- #107 in this index
- Sector rank
- Leading news & media site in France
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| europe1.fr | ≈ 18 million / month | #108 class competitor | — |
| franceinter.fr | ≈ 13.5 million / month | #109 class competitor | — |
| rmc.bfmtv.com | ≈ 9 million / month | #110 class competitor | — |
What is RTL?
RTL (rtl.fr) is a news and media publisher serving users in France. The site of a leading French radio station with live broadcasts, news, podcasts and entertainment. It ranks #107 among the most visited websites in the country in this index, within the news & media category.
Who owns RTL?
The site is operated by M6 Group, founded by Radio Luxembourg. The company was established in 1933 and is headquartered in Neuilly-sur-Seine, France. It employs around 500+.
Traffic and audience
Traffic estimates place RTL at roughly 30 million visits per month, about 1 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How RTL makes money
Revenue comes primarily from radio advertising, alongside digital advertising.
Competitors in France
Its closest rivals include europe1.fr, franceinter.fr, rmc.bfmtv.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1933
RTL is founded in Neuilly-sur-Seine, France.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #107 among the most visited websites in France.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns RTL?
RTL is operated by M6 Group. Public company structure, based on public filings and press reporting.
Where is RTL headquartered?
RTL is headquartered in Neuilly-sur-Seine, France.
When was RTL founded?
RTL was founded in 1933 by Radio Luxembourg.
How many employees does RTL have?
RTL employs approximately 500+ people.
What is RTL's revenue?
RTL's revenue: ≈ $400 million annual revenue (est.).
Who are RTL's competitors?
Main competitors in France include europe1.fr, franceinter.fr, rmc.bfmtv.com.
How does RTL make money?
Mainly radio advertising, digital advertising.
Is RTL publicly traded?
RTL's ownership: Public company.
How many visitors does RTL get?
Third-party estimates place RTL at roughly 30 million visits per month, mostly from France, with 79% mobile traffic.
Is RTL safe?
RTL is an established news & media site founded in 1933 and ranked #107 in France; use the official domain rtl.fr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsrtl.fr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFrance and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos