RONA
The online store of a Canadian home improvement chain owned by Lowe's.
RONA at a glance
RONA is an e-commerce website and one of the most visited sites in Canada, currently ranked #164 in the country. It was founded in 1939 by Quebec hardware retailers and is headquartered in Boucherville, Canada. Today RONA is owned by Lowe's Companies. Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through product sales. Its closest rivals include homedepot.ca, canadiantire.ca, lowes.ca.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.8 million / month | +2% |
| Q2 | ≈ 19.4 million / month | +3% |
| Q3 | ≈ 20 million / month | +3% |
| Q4 | ≈ 21.2 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Canada, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Canada86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Canada
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| rona | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Canada web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Canada
Company information
- Website
- rona.ca
- Sector
- E-commerce
- Owner
- Lowe's Companies
- Owner type
- Subsidiary of public company
- Founders
- Quebec hardware retailers
- Founded
- 1939
- Headquarters
- Boucherville, Canada
- Employees
- 15,000+
- Ownership
- Lowe's Companies controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $5 billion annual revenue (est.)
- Languages
- English, French
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $5 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
RONA operates an online retail and marketplace platform focused on Canada. The online store of a Canadian home improvement chain owned by Lowe's. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Canada
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Canada)
- #164 in this index
- Sector rank
- Leading e-commerce site in Canada
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| homedepot.ca | ≈ 12 million / month | #165 class competitor | — |
| canadiantire.ca | ≈ 9 million / month | #166 class competitor | — |
| lowes.ca | ≈ 6 million / month | #167 class competitor | — |
What is RONA?
RONA (rona.ca) is an online retail and marketplace platform serving users in Canada. The online store of a Canadian home improvement chain owned by Lowe's. It ranks #164 among the most visited websites in the country in this index, within the e-commerce category.
Who owns RONA?
The site is operated by Lowe's Companies, founded by Quebec hardware retailers. The company was established in 1939 and is headquartered in Boucherville, Canada. It employs around 15,000+.
Traffic and audience
Traffic estimates place RONA at roughly 20 million visits per month, about 0.7 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How RONA makes money
Revenue comes primarily from product sales, alongside .
Competitors in Canada
Its closest rivals include homedepot.ca, canadiantire.ca, lowes.ca.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1939
RONA is founded in Boucherville, Canada.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #164 among the most visited websites in Canada.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns RONA?
RONA is operated by Lowe's Companies. Subsidiary of public company structure, based on public filings and press reporting.
Where is RONA headquartered?
RONA is headquartered in Boucherville, Canada.
When was RONA founded?
RONA was founded in 1939 by Quebec hardware retailers.
How many employees does RONA have?
RONA employs approximately 15,000+ people.
What is RONA's revenue?
RONA's revenue: ≈ $5 billion annual revenue (est.).
Who are RONA's competitors?
Main competitors in Canada include homedepot.ca, canadiantire.ca, lowes.ca.
How does RONA make money?
Mainly product sales.
Is RONA publicly traded?
RONA's ownership: Subsidiary of public company.
How many visitors does RONA get?
Third-party estimates place RONA at roughly 20 million visits per month, mostly from Canada, with 76% mobile traffic.
Is RONA safe?
RONA is an established e-commerce site founded in 1939 and ranked #164 in Canada; use the official domain rona.ca and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsrona.ca
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCanada and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos