Roku
A streaming platform and device maker offering players, TVs and The Roku Channel.
Roku at a glance
Roku is a technology website and one of the most visited sites in United States, currently ranked #380 in the country. It was founded in 2002 by Anthony Wood and is headquartered in San Jose, CA, USA. Today Roku is owned by Roku, Inc.. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through advertising, device sales, subscriptions. Its closest rivals include amazon.com, apple.com, tubi.tv.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| roku | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in United States
Company information
- Website
- roku.com
- Sector
- Technology
- Owner
- Roku, Inc.
- Owner type
- Public company
- Founders
- Anthony Wood
- Founded
- 2002
- Headquarters
- San Jose, CA, USA
- Employees
- 3,000+
- Ownership
- Roku, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $4.2 billion annual revenue (est.)
- Languages
- English, Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $4.2 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Roku operates a technology platform focused on United States. A streaming platform and device maker offering players, TVs and The Roku Channel. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Device sales
- Subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #380 in this index
- Sector rank
- Leading technology site in United States
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| amazon.com | ≈ 36 million / month | #381 class competitor | — |
| apple.com | ≈ 27 million / month | #382 class competitor | — |
| tubi.tv | ≈ 18 million / month | #383 class competitor | — |
What is Roku?
Roku (roku.com) is a technology platform serving users in United States. A streaming platform and device maker offering players, TVs and The Roku Channel. It ranks #380 among the most visited websites in the country in this index, within the technology category.
Who owns Roku?
The site is operated by Roku, Inc., founded by Anthony Wood. The company was established in 2002 and is headquartered in San Jose, CA, USA. It employs around 3,000+.
Traffic and audience
Traffic estimates place Roku at roughly 60 million visits per month, about 2 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Roku makes money
Revenue comes primarily from advertising, alongside device sales, subscriptions.
Competitors in United States
Its closest rivals include amazon.com, apple.com, tubi.tv.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2002
Roku is founded in San Jose, CA, USA.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #380 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Roku?
Roku is operated by Roku, Inc.. Public company structure, based on public filings and press reporting.
Where is Roku headquartered?
Roku is headquartered in San Jose, CA, USA.
When was Roku founded?
Roku was founded in 2002 by Anthony Wood.
How many employees does Roku have?
Roku employs approximately 3,000+ people.
What is Roku's revenue?
Roku's revenue: ≈ $4.2 billion annual revenue (est.).
Who are Roku's competitors?
Main competitors in United States include amazon.com, apple.com, tubi.tv.
How does Roku make money?
Mainly advertising, device sales, subscriptions.
Is Roku publicly traded?
Roku's ownership: Public company.
How many visitors does Roku get?
Third-party estimates place Roku at roughly 60 million visits per month, mostly from United States, with 68% mobile traffic.
Is Roku safe?
Roku is an established technology site founded in 2002 and ranked #380 in United States; use the official domain roku.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsroku.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos