Passei Direto
Popular education website in Brazil.
Passei Direto at a glance
Passei Direto is an education website and one of the most visited sites in Brazil, currently ranked #218 in the country. It was founded in Undisclosed by Undisclosed and is headquartered in Brazil. Today Passei Direto is owned by Undisclosed. Our estimates put its audience at ≈ 22 million visits per month. The business earns money mainly through advertising.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 20.7 million / month | +2% |
| Q2 | ≈ 21.3 million / month | +3% |
| Q3 | ≈ 22 million / month | +3% |
| Q4 | ≈ 23.3 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| passei direto | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Brazil
Company information
- Website
- passeidireto.com
- Sector
- Education
- Owner
- Undisclosed
- Owner type
- Undisclosed
- Founders
- Undisclosed
- Founded
- Undisclosed
- Headquarters
- Brazil
- Employees
- Undisclosed
- Ownership
- Undisclosed controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Portuguese
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Undisclosed
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Passei Direto operates an education platform focused on Brazil. Popular education website in Brazil. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #218 in this index
- Sector rank
- Leading education site in Brazil
- Global rank
- —
What is Passei Direto?
Passei Direto (passeidireto.com) is an education platform serving users in Brazil. Popular education website in Brazil. It ranks #218 among the most visited websites in the country in this index, within the education category.
Who owns Passei Direto?
The site is operated by Undisclosed, founded by Undisclosed. The company was established in Undisclosed and is headquartered in Brazil. It employs around Undisclosed.
Traffic and audience
Traffic estimates place Passei Direto at roughly 22 million visits per month, about 0.7 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Passei Direto makes money
Revenue comes primarily from advertising, alongside .
Competitors in Brazil
It competes with other education platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- Undisclosed
Passei Direto is founded in Brazil.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #218 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Passei Direto?
Passei Direto is operated by Undisclosed. Undisclosed structure, based on public filings and press reporting.
Where is Passei Direto headquartered?
Passei Direto is headquartered in Brazil.
When was Passei Direto founded?
Passei Direto was founded in Undisclosed by Undisclosed.
How many employees does Passei Direto have?
Passei Direto employs approximately Undisclosed people.
What is Passei Direto's revenue?
Passei Direto's revenue: Undisclosed.
How does Passei Direto make money?
Mainly advertising.
Is Passei Direto publicly traded?
No — Passei Direto is not listed as an independent public company; it is operated by Undisclosed.
How many visitors does Passei Direto get?
Third-party estimates place Passei Direto at roughly 22 million visits per month, mostly from Brazil, with 66% mobile traffic.
Is Passei Direto safe?
Passei Direto is an established education site founded in Undisclosed and ranked #218 in Brazil; use the official domain passeidireto.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspasseidireto.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos