Orlando Sentinel
Central Florida's daily newspaper covering local news, tourism and sports.
Orlando Sentinel at a glance
Orlando Sentinel is a news & media website and one of the most visited sites in United States, currently ranked #415 in the country. It was founded in 1876 by Not publicly disclosed and is headquartered in Orlando, FL, USA. Today Orlando Sentinel is owned by Alden Global Capital. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through subscriptions, digital advertising. Its closest rivals include tampabay.com, miamiherald.com, usatoday.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| orlando sentinel | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in United States
Company information
- Website
- orlandosentinel.com
- Sector
- News & Media
- Owner
- Alden Global Capital
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 1876
- Headquarters
- Orlando, FL, USA
- Employees
- 200+
- Ownership
- Alden Global Capital controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $80 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $80 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Orlando Sentinel operates a news and media publisher focused on United States. Central Florida's daily newspaper covering local news, tourism and sports. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Digital advertising
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #415 in this index
- Sector rank
- Leading news & media site in United States
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tampabay.com | ≈ 9 million / month | #416 class competitor | — |
| miamiherald.com | ≈ 6.7 million / month | #417 class competitor | — |
| usatoday.com | ≈ 4.5 million / month | #418 class competitor | — |
What is Orlando Sentinel?
Orlando Sentinel (orlandosentinel.com) is a news and media publisher serving users in United States. Central Florida's daily newspaper covering local news, tourism and sports. It ranks #415 among the most visited websites in the country in this index, within the news & media category.
Who owns Orlando Sentinel?
The site is operated by Alden Global Capital, founded by Not publicly disclosed. The company was established in 1876 and is headquartered in Orlando, FL, USA. It employs around 200+.
Traffic and audience
Traffic estimates place Orlando Sentinel at roughly 15 million visits per month, about 0.5 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Orlando Sentinel makes money
Revenue comes primarily from subscriptions, alongside digital advertising.
Competitors in United States
Its closest rivals include tampabay.com, miamiherald.com, usatoday.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1876
Orlando Sentinel is founded in Orlando, FL, USA.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #415 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Orlando Sentinel?
Orlando Sentinel is operated by Alden Global Capital. Private company structure, based on public filings and press reporting.
Where is Orlando Sentinel headquartered?
Orlando Sentinel is headquartered in Orlando, FL, USA.
When was Orlando Sentinel founded?
Orlando Sentinel was founded in 1876 by Not publicly disclosed.
How many employees does Orlando Sentinel have?
Orlando Sentinel employs approximately 200+ people.
What is Orlando Sentinel's revenue?
Orlando Sentinel's revenue: ≈ $80 million annual revenue (est.).
Who are Orlando Sentinel's competitors?
Main competitors in United States include tampabay.com, miamiherald.com, usatoday.com.
How does Orlando Sentinel make money?
Mainly subscriptions, digital advertising.
Is Orlando Sentinel publicly traded?
No — Orlando Sentinel is not listed as an independent public company; it is operated by Alden Global Capital.
How many visitors does Orlando Sentinel get?
Third-party estimates place Orlando Sentinel at roughly 15 million visits per month, mostly from United States, with 79% mobile traffic.
Is Orlando Sentinel safe?
Orlando Sentinel is an established news & media site founded in 1876 and ranked #415 in United States; use the official domain orlandosentinel.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsorlandosentinel.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos