OregonLive
Oregon's main news site and home of The Oregonian.
OregonLive at a glance
OregonLive is a news & media website and one of the most visited sites in United States, currently ranked #351 in the country. It was founded in 1998 by Advance Publications and is headquartered in Portland, OR, USA. Today OregonLive is owned by Advance Local. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through digital advertising, subscriptions. Its closest rivals include seattletimes.com, kgw.com, nytimes.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| oregonlive | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in United States
Company information
- Website
- oregonlive.com
- Sector
- News & Media
- Owner
- Advance Local
- Owner type
- Subsidiary of private company
- Founders
- Advance Publications
- Founded
- 1998
- Headquarters
- Portland, OR, USA
- Employees
- 150+
- Ownership
- Advance Local controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $60 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $60 million annual revenue (est.)
- Ownership
- Subsidiary of private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
OregonLive operates a news and media publisher focused on United States. Oregon's main news site and home of The Oregonian. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Subscriptions
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #351 in this index
- Sector rank
- Leading news & media site in United States
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| seattletimes.com | ≈ 9 million / month | #352 class competitor | — |
| kgw.com | ≈ 6.7 million / month | #353 class competitor | — |
| nytimes.com | ≈ 4.5 million / month | #354 class competitor | — |
What is OregonLive?
OregonLive (oregonlive.com) is a news and media publisher serving users in United States. Oregon's main news site and home of The Oregonian. It ranks #351 among the most visited websites in the country in this index, within the news & media category.
Who owns OregonLive?
The site is operated by Advance Local, founded by Advance Publications. The company was established in 1998 and is headquartered in Portland, OR, USA. It employs around 150+.
Traffic and audience
Traffic estimates place OregonLive at roughly 15 million visits per month, about 0.5 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How OregonLive makes money
Revenue comes primarily from digital advertising, alongside subscriptions.
Competitors in United States
Its closest rivals include seattletimes.com, kgw.com, nytimes.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
OregonLive is founded in Portland, OR, USA.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #351 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns OregonLive?
OregonLive is operated by Advance Local. Subsidiary of private company structure, based on public filings and press reporting.
Where is OregonLive headquartered?
OregonLive is headquartered in Portland, OR, USA.
When was OregonLive founded?
OregonLive was founded in 1998 by Advance Publications.
How many employees does OregonLive have?
OregonLive employs approximately 150+ people.
What is OregonLive's revenue?
OregonLive's revenue: ≈ $60 million annual revenue (est.).
Who are OregonLive's competitors?
Main competitors in United States include seattletimes.com, kgw.com, nytimes.com.
How does OregonLive make money?
Mainly digital advertising, subscriptions.
Is OregonLive publicly traded?
No — OregonLive is not listed as an independent public company; it is operated by Advance Local.
How many visitors does OregonLive get?
Third-party estimates place OregonLive at roughly 15 million visits per month, mostly from United States, with 79% mobile traffic.
Is OregonLive safe?
OregonLive is an established news & media site founded in 1998 and ranked #351 in United States; use the official domain oregonlive.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsoregonlive.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos