Nickelodeon
A kids' network site with games, videos and shows.
Nickelodeon at a glance
Nickelodeon is an entertainment & streaming website and one of the most visited sites in United States, currently ranked #392 in the country. It was founded in 1979 by Warner-Amex and is headquartered in New York, NY, USA. Today Nickelodeon is owned by Paramount Global. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through tv advertising, licensing, carriage fees. Its closest rivals include cartoonnetwork.com, disney.com, pbskids.org.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| nickelodeon | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in United States
Company information
- Website
- nick.com
- Sector
- Entertainment & Streaming
- Owner
- Paramount Global
- Owner type
- Public company
- Founders
- Warner-Amex
- Founded
- 1979
- Headquarters
- New York, NY, USA
- Employees
- 500+
- Ownership
- Paramount Global controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2 billion annual revenue (est.)
- Languages
- English, Spanish
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $2 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Nickelodeon operates an entertainment and streaming service focused on United States. A kids' network site with games, videos and shows. Revenue comes mainly from tv advertising, supported by the other lines listed below.
- TV advertising
- Licensing
- Carriage fees
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #392 in this index
- Sector rank
- Leading entertainment & streaming site in United States
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| cartoonnetwork.com | ≈ 15 million / month | #393 class competitor | — |
| disney.com | ≈ 11.2 million / month | #394 class competitor | — |
| pbskids.org | ≈ 7.5 million / month | #395 class competitor | — |
What is Nickelodeon?
Nickelodeon (nick.com) is an entertainment and streaming service serving users in United States. A kids' network site with games, videos and shows. It ranks #392 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Nickelodeon?
The site is operated by Paramount Global, founded by Warner-Amex. The company was established in 1979 and is headquartered in New York, NY, USA. It employs around 500+.
Traffic and audience
Traffic estimates place Nickelodeon at roughly 25 million visits per month, about 0.8 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Nickelodeon makes money
Revenue comes primarily from tv advertising, alongside licensing, carriage fees.
Competitors in United States
Its closest rivals include cartoonnetwork.com, disney.com, pbskids.org.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1979
Nickelodeon is founded in New York, NY, USA.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #392 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Nickelodeon?
Nickelodeon is operated by Paramount Global. Public company structure, based on public filings and press reporting.
Where is Nickelodeon headquartered?
Nickelodeon is headquartered in New York, NY, USA.
When was Nickelodeon founded?
Nickelodeon was founded in 1979 by Warner-Amex.
How many employees does Nickelodeon have?
Nickelodeon employs approximately 500+ people.
What is Nickelodeon's revenue?
Nickelodeon's revenue: ≈ $2 billion annual revenue (est.).
Who are Nickelodeon's competitors?
Main competitors in United States include cartoonnetwork.com, disney.com, pbskids.org.
How does Nickelodeon make money?
Mainly tv advertising, licensing, carriage fees.
Is Nickelodeon publicly traded?
Nickelodeon's ownership: Public company.
How many visitors does Nickelodeon get?
Third-party estimates place Nickelodeon at roughly 25 million visits per month, mostly from United States, with 74% mobile traffic.
Is Nickelodeon safe?
Nickelodeon is an established entertainment & streaming site founded in 1979 and ranked #392 in United States; use the official domain nick.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnick.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos