The New Yorker
A weekly magazine and website known for reporting, essays, fiction and cartoons.
The New Yorker at a glance
The New Yorker is a news & media website and one of the most visited sites in United States, currently ranked #156 in the country. It was founded in 1925 by Harold Ross, Jane Grant and is headquartered in New York, NY, USA. Today The New Yorker is owned by Condé Nast. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through subscriptions, digital advertising. Its closest rivals include theatlantic.com, nytimes.com, vox.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| the new yorker | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in United States
Company information
- Website
- newyorker.com
- Sector
- News & Media
- Owner
- Condé Nast
- Owner type
- Private company
- Founders
- Harold Ross, Jane Grant
- Founded
- 1925
- Headquarters
- New York, NY, USA
- Employees
- 300+
- Ownership
- Condé Nast controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $150 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $150 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
The New Yorker operates a news and media publisher focused on United States. A weekly magazine and website known for reporting, essays, fiction and cartoons. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Digital advertising
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #156 in this index
- Sector rank
- Leading news & media site in United States
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| theatlantic.com | ≈ 24 million / month | #157 class competitor | — |
| nytimes.com | ≈ 18 million / month | #158 class competitor | — |
| vox.com | ≈ 12 million / month | #159 class competitor | — |
What is The New Yorker?
The New Yorker (newyorker.com) is a news and media publisher serving users in United States. A weekly magazine and website known for reporting, essays, fiction and cartoons. It ranks #156 among the most visited websites in the country in this index, within the news & media category.
Who owns The New Yorker?
The site is operated by Condé Nast, founded by Harold Ross, Jane Grant. The company was established in 1925 and is headquartered in New York, NY, USA. It employs around 300+.
Traffic and audience
Traffic estimates place The New Yorker at roughly 40 million visits per month, about 1.3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How The New Yorker makes money
Revenue comes primarily from subscriptions, alongside digital advertising.
Competitors in United States
Its closest rivals include theatlantic.com, nytimes.com, vox.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1925
The New Yorker is founded in New York, NY, USA.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #156 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns The New Yorker?
The New Yorker is operated by Condé Nast. Private company structure, based on public filings and press reporting.
Where is The New Yorker headquartered?
The New Yorker is headquartered in New York, NY, USA.
When was The New Yorker founded?
The New Yorker was founded in 1925 by Harold Ross, Jane Grant.
How many employees does The New Yorker have?
The New Yorker employs approximately 300+ people.
What is The New Yorker's revenue?
The New Yorker's revenue: ≈ $150 million annual revenue (est.).
Who are The New Yorker's competitors?
Main competitors in United States include theatlantic.com, nytimes.com, vox.com.
How does The New Yorker make money?
Mainly subscriptions, digital advertising.
Is The New Yorker publicly traded?
No — The New Yorker is not listed as an independent public company; it is operated by Condé Nast.
How many visitors does The New Yorker get?
Third-party estimates place The New Yorker at roughly 40 million visits per month, mostly from United States, with 79% mobile traffic.
Is The New Yorker safe?
The New Yorker is an established news & media site founded in 1925 and ranked #156 in United States; use the official domain newyorker.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnewyorker.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos