New Vision
Major Ugandan newspaper with state ownership.
New Vision at a glance
New Vision is a news & media website and one of the most visited sites in Uganda, currently ranked #2 in the country. It was founded in 1986 and is headquartered in Kampala, Uganda. Today New Vision is owned by Vision Group. Our estimates put its audience at ≈ 9 million visits per month. The business earns money mainly through advertising, print sales, broadcast sponsorships. Its closest rivals include monitor.co.ug, nilepost.co.ug.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 8.5 million / month | +2% |
| Q2 | ≈ 8.7 million / month | +3% |
| Q3 | ≈ 9 million / month | +3% |
| Q4 | ≈ 9.5 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Uganda, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Uganda86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.7 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Uganda
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| new vision | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Uganda web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Uganda
Company information
- Website
- newvision.co.ug
- Sector
- News & Media
- Owner
- Vision Group
- Owner type
- Public company (USE: VISION)
- Founded
- 1986
- Headquarters
- Kampala, Uganda
- Ownership
- Vision Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, Luganda
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company (USE: VISION)
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
New Vision operates a news and media publisher focused on Uganda. Major Ugandan newspaper with state ownership. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Print sales
- Broadcast sponsorships
International presence
- Primary market
- Uganda
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Uganda)
- #2 in this index
- Sector rank
- Leading news & media site in Uganda
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| monitor.co.ug | ≈ 5.4 million / month | #3 class competitor | — |
| nilepost.co.ug | ≈ 4 million / month | #4 class competitor | — |
What is New Vision?
New Vision (newvision.co.ug) is a news and media publisher serving users in Uganda. Major Ugandan newspaper with state ownership. It ranks #2 among the most visited websites in the country in this index, within the news & media category.
Who owns New Vision?
The site is operated by Vision Group. The company was established in 1986 and is headquartered in Kampala, Uganda.
Traffic and audience
Traffic estimates place New Vision at roughly 9 million visits per month, about 0.3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How New Vision makes money
Revenue comes primarily from advertising, alongside print sales, broadcast sponsorships.
Competitors in Uganda
Its closest rivals include monitor.co.ug, nilepost.co.ug.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1986
New Vision is founded in Kampala, Uganda.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #2 among the most visited websites in Uganda.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns New Vision?
New Vision is operated by Vision Group. Public company (USE: VISION) structure, based on public filings and press reporting.
Where is New Vision headquartered?
New Vision is headquartered in Kampala, Uganda.
When was New Vision founded?
New Vision was founded in 1986.
What is New Vision's revenue?
New Vision does not publish standalone revenue; income comes from advertising, print sales, broadcast sponsorships.
Who are New Vision's competitors?
Main competitors in Uganda include monitor.co.ug, nilepost.co.ug.
How does New Vision make money?
Mainly advertising, print sales, broadcast sponsorships.
Is New Vision publicly traded?
New Vision's ownership: Public company (USE: VISION).
How many visitors does New Vision get?
Third-party estimates place New Vision at roughly 9 million visits per month, mostly from Uganda, with 79% mobile traffic.
Is New Vision safe?
New Vision is an established news & media site founded in 1986 and ranked #2 in Uganda; use the official domain newvision.co.ug and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnewvision.co.ug
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUganda and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos