Movitel
Mobile network with the widest rural coverage.
Movitel at a glance
Movitel is a telecom website and one of the most visited sites in Mozambique, currently ranked #6 in the country. It was founded in 2012 and is headquartered in Maputo, Mozambique. Today Movitel is owned by Viettel Group / SPI. Our estimates put its audience at ≈ 0.8 million visits per month. The business earns money mainly through subscriptions, e-mola mobile money. Its closest rivals include vodacom.co.mz.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.8 million / month | +2% |
| Q2 | ≈ 0.8 million / month | +3% |
| Q3 | ≈ 0.8 million / month | +3% |
| Q4 | ≈ 0.8 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Mozambique, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Mozambique86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Mozambique
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| movitel | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Mozambique web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Mozambique
Company information
- Website
- movitel.co.mz
- Sector
- Telecom
- Owner
- Viettel Group / SPI
- Owner type
- State-owned multinational
- Founded
- 2012
- Headquarters
- Maputo, Mozambique
- Employees
- 2,000+
- Ownership
- Viettel Group / SPI controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- State-owned multinational
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Movitel operates a telecom operator focused on Mozambique. Mobile network with the widest rural coverage. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- e-Mola mobile money
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Mozambique
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Mozambique)
- #6 in this index
- Sector rank
- Leading telecom site in Mozambique
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| vodacom.co.mz | ≈ 0.5 million / month | #7 class competitor | — |
What is Movitel?
Movitel (movitel.co.mz) is a telecom operator serving users in Mozambique. Mobile network with the widest rural coverage. It ranks #6 among the most visited websites in the country in this index, within the telecom category.
Who owns Movitel?
The site is operated by Viettel Group / SPI. The company was established in 2012 and is headquartered in Maputo, Mozambique. It employs around 2,000+.
Traffic and audience
Traffic estimates place Movitel at roughly 0.8 million visits per month, about 0 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Movitel makes money
Revenue comes primarily from subscriptions, alongside e-mola mobile money.
Competitors in Mozambique
Its closest rivals include vodacom.co.mz.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
Movitel is founded in Maputo, Mozambique.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Mozambique.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Movitel?
Movitel is operated by Viettel Group / SPI. State-owned multinational structure, based on public filings and press reporting.
Where is Movitel headquartered?
Movitel is headquartered in Maputo, Mozambique.
When was Movitel founded?
Movitel was founded in 2012.
How many employees does Movitel have?
Movitel employs approximately 2,000+ people.
What is Movitel's revenue?
Movitel does not publish standalone revenue; income comes from subscriptions, e-mola mobile money.
Who are Movitel's competitors?
Main competitors in Mozambique include vodacom.co.mz.
How does Movitel make money?
Mainly subscriptions, e-mola mobile money.
Is Movitel publicly traded?
Movitel's ownership: State-owned multinational.
How many visitors does Movitel get?
Third-party estimates place Movitel at roughly 0.8 million visits per month, mostly from Mozambique, with 80% mobile traffic.
Is Movitel safe?
Movitel is an established telecom site founded in 2012 and ranked #6 in Mozambique; use the official domain movitel.co.mz and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmovitel.co.mz
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMozambique and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos