Letterboxd
A social network for film lovers to log, rate and review movies.
Letterboxd at a glance
Letterboxd is a social media website and one of the most visited sites in United States, currently ranked #397 in the country. It was founded in 2011 by Matthew Buchanan, Karl von Randow and is headquartered in Auckland, New Zealand (large U.S. audience). Today Letterboxd is owned by Tiny. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through subscriptions, advertising. Its closest rivals include imdb.com, rottentomatoes.com, filmaffinity.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct76%
- Organic search13%
- Referral6%
- Paid3%
- Email2%
Audience & demographics
- Men52%
- Women48%
- Age 18-2430%
- Age 25-3429%
- Age 35-4420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| letterboxd | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| sign up | Top 10 | High | — |
| download app | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 88% mobile
- Position in country
- Among the leading social media apps in United States
Company information
- Website
- letterboxd.com
- Sector
- Social Media
- Owner
- Tiny
- Owner type
- Private company
- Founders
- Matthew Buchanan, Karl von Randow
- Founded
- 2011
- Headquarters
- Auckland, New Zealand (large U.S. audience)
- Employees
- 50+
- Ownership
- Tiny controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $20 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $20 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Letterboxd operates a social platform focused on United States. A social network for film lovers to log, rate and review movies. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Advertising
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #397 in this index
- Sector rank
- Leading social media site in United States
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| imdb.com | ≈ 18 million / month | #398 class competitor | — |
| rottentomatoes.com | ≈ 13.5 million / month | #399 class competitor | — |
| filmaffinity.com | ≈ 9 million / month | #400 class competitor | — |
What is Letterboxd?
Letterboxd (letterboxd.com) is a social platform serving users in United States. A social network for film lovers to log, rate and review movies. It ranks #397 among the most visited websites in the country in this index, within the social media category.
Who owns Letterboxd?
The site is operated by Tiny, founded by Matthew Buchanan, Karl von Randow. The company was established in 2011 and is headquartered in Auckland, New Zealand (large U.S. audience). It employs around 50+.
Traffic and audience
Traffic estimates place Letterboxd at roughly 30 million visits per month, about 1 million per day. Around 88% mobile of sessions come from mobile devices, and visitors view about 11.4 pages per visit with an average session of 12 min.
How Letterboxd makes money
Revenue comes primarily from subscriptions, alongside advertising.
Competitors in United States
Its closest rivals include imdb.com, rottentomatoes.com, filmaffinity.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2011
Letterboxd is founded in Auckland, New Zealand (large U.S. audience).
- Growth phase
Expands its social media offering and moves to a mobile-first product.
- Today
Ranks #397 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Very high daily engagement
- Strong creator and community ecosystem
- Free to use with broad reach
- Self-serve advertising for small businesses
Cons
- Moderation and misinformation criticism
- Privacy and data-use concerns
- Algorithm changes hurt organic reach
- Ad load increases over time
Key statistics
Frequently asked questions
Who owns Letterboxd?
Letterboxd is operated by Tiny. Private company structure, based on public filings and press reporting.
Where is Letterboxd headquartered?
Letterboxd is headquartered in Auckland, New Zealand (large U.S. audience).
When was Letterboxd founded?
Letterboxd was founded in 2011 by Matthew Buchanan, Karl von Randow.
How many employees does Letterboxd have?
Letterboxd employs approximately 50+ people.
What is Letterboxd's revenue?
Letterboxd's revenue: ≈ $20 million annual revenue (est.).
Who are Letterboxd's competitors?
Main competitors in United States include imdb.com, rottentomatoes.com, filmaffinity.com.
How does Letterboxd make money?
Mainly subscriptions, advertising.
Is Letterboxd publicly traded?
No — Letterboxd is not listed as an independent public company; it is operated by Tiny.
How many visitors does Letterboxd get?
Third-party estimates place Letterboxd at roughly 30 million visits per month, mostly from United States, with 88% mobile traffic.
Is Letterboxd safe?
Letterboxd is an established social media site founded in 2011 and ranked #397 in United States; use the official domain letterboxd.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsletterboxd.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos