KIKO Milano
An Italian cosmetics brand with an online store and global retail network.
KIKO Milano at a glance
KIKO Milano is an e-commerce website and one of the most visited sites in Italy, currently ranked #145 in the country. It was founded in 1997 by Antonio Percassi and is headquartered in Bergamo, Italy. Today KIKO Milano is owned by KIKO S.p.A.. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through product sales. Its closest rivals include sephora.it, douglas.it, amazon.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| kiko milano | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Italy
Company information
- Website
- kiko.com
- Sector
- E-commerce
- Owner
- KIKO S.p.A.
- Owner type
- Private company
- Founders
- Antonio Percassi
- Founded
- 1997
- Headquarters
- Bergamo, Italy
- Employees
- 3,000+
- Ownership
- KIKO S.p.A. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $600 million annual revenue (est.)
- Languages
- Italian, English, many others
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $600 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
KIKO Milano operates an online retail and marketplace platform focused on Italy. An Italian cosmetics brand with an online store and global retail network. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #145 in this index
- Sector rank
- Leading e-commerce site in Italy
- Global rank
- 7000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| sephora.it | ≈ 6 million / month | #146 class competitor | — |
| douglas.it | ≈ 4.5 million / month | #147 class competitor | — |
| amazon.it | ≈ 3 million / month | #148 class competitor | — |
What is KIKO Milano?
KIKO Milano (kiko.com) is an online retail and marketplace platform serving users in Italy. An Italian cosmetics brand with an online store and global retail network. It ranks #145 among the most visited websites in the country in this index, within the e-commerce category.
Who owns KIKO Milano?
The site is operated by KIKO S.p.A., founded by Antonio Percassi. The company was established in 1997 and is headquartered in Bergamo, Italy. It employs around 3,000+.
Traffic and audience
Traffic estimates place KIKO Milano at roughly 10 million visits per month, about 0.3 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How KIKO Milano makes money
Revenue comes primarily from product sales, alongside .
Competitors in Italy
Its closest rivals include sephora.it, douglas.it, amazon.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1997
KIKO Milano is founded in Bergamo, Italy.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #145 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns KIKO Milano?
KIKO Milano is operated by KIKO S.p.A.. Private company structure, based on public filings and press reporting.
Where is KIKO Milano headquartered?
KIKO Milano is headquartered in Bergamo, Italy.
When was KIKO Milano founded?
KIKO Milano was founded in 1997 by Antonio Percassi.
How many employees does KIKO Milano have?
KIKO Milano employs approximately 3,000+ people.
What is KIKO Milano's revenue?
KIKO Milano's revenue: ≈ $600 million annual revenue (est.).
Who are KIKO Milano's competitors?
Main competitors in Italy include sephora.it, douglas.it, amazon.it.
How does KIKO Milano make money?
Mainly product sales.
Is KIKO Milano publicly traded?
No — KIKO Milano is not listed as an independent public company; it is operated by KIKO S.p.A..
How many visitors does KIKO Milano get?
Third-party estimates place KIKO Milano at roughly 10 million visits per month, mostly from Italy, with 76% mobile traffic.
Is KIKO Milano safe?
KIKO Milano is an established e-commerce site founded in 1997 and ranked #145 in Italy; use the official domain kiko.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskiko.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos