ING España
The Spanish direct bank arm of ING with accounts, mortgages and investing.
ING España at a glance
ING España is a finance & banking website and one of the most visited sites in Spain, currently ranked #161 in the country. It was founded in 1999 by ING Group and is headquartered in Madrid, Spain. Today ING España is owned by ING Group. Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through net interest income, fees. Its closest rivals include bbva.es, openbank.es, caixabank.es.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.8 million / month | +2% |
| Q2 | ≈ 19.4 million / month | +3% |
| Q3 | ≈ 20 million / month | +3% |
| Q4 | ≈ 21.2 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Spain, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Spain86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Spain
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ing españa | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Spain web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Spain
Company information
- Website
- ing.es
- Sector
- Finance & Banking
- Owner
- ING Group
- Owner type
- Subsidiary of public company
- Founders
- ING Group
- Founded
- 1999
- Headquarters
- Madrid, Spain
- Employees
- 1,000+
- Ownership
- ING Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
ING España operates a bank and digital financial platform focused on Spain. The Spanish direct bank arm of ING with accounts, mortgages and investing. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
Products & services
International presence
- Primary market
- Spain
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Spain)
- #161 in this index
- Sector rank
- Leading finance & banking site in Spain
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bbva.es | ≈ 12 million / month | #162 class competitor | — |
| openbank.es | ≈ 9 million / month | #163 class competitor | — |
| caixabank.es | ≈ 6 million / month | #164 class competitor | — |
What is ING España?
ING España (ing.es) is a bank and digital financial platform serving users in Spain. The Spanish direct bank arm of ING with accounts, mortgages and investing. It ranks #161 among the most visited websites in the country in this index, within the finance & banking category.
Who owns ING España?
The site is operated by ING Group, founded by ING Group. The company was established in 1999 and is headquartered in Madrid, Spain. It employs around 1,000+.
Traffic and audience
Traffic estimates place ING España at roughly 20 million visits per month, about 0.7 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How ING España makes money
Revenue comes primarily from net interest income, alongside fees.
Competitors in Spain
Its closest rivals include bbva.es, openbank.es, caixabank.es.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
ING España is founded in Madrid, Spain.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #161 among the most visited websites in Spain.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns ING España?
ING España is operated by ING Group. Subsidiary of public company structure, based on public filings and press reporting.
Where is ING España headquartered?
ING España is headquartered in Madrid, Spain.
When was ING España founded?
ING España was founded in 1999 by ING Group.
How many employees does ING España have?
ING España employs approximately 1,000+ people.
What is ING España's revenue?
ING España's revenue: ≈ $1 billion annual revenue (est.).
Who are ING España's competitors?
Main competitors in Spain include bbva.es, openbank.es, caixabank.es.
How does ING España make money?
Mainly net interest income, fees.
Is ING España publicly traded?
ING España's ownership: Subsidiary of public company.
How many visitors does ING España get?
Third-party estimates place ING España at roughly 20 million visits per month, mostly from Spain, with 82% mobile traffic.
Is ING España safe?
ING España is an established finance & banking site founded in 1999 and ranked #161 in Spain; use the official domain ing.es and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsing.es
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSpain and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos