MBC
The site of Munhwa Broadcasting Corporation with news, dramas and variety shows.
MBC at a glance
MBC is an entertainment & streaming website and one of the most visited sites in South Korea, currently ranked #117 in the country. It was founded in 1961 by Kim Chang-ryong and is headquartered in Seoul, South Korea. Today MBC is owned by Munhwa Broadcasting Corporation. Our estimates put its audience at ≈ 70 million visits per month. The business earns money mainly through tv advertising, content licensing. Its closest rivals include kbs.co.kr, sbs.co.kr, jtbc.co.kr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 65.8 million / month | +2% |
| Q2 | ≈ 67.9 million / month | +3% |
| Q3 | ≈ 70 million / month | +3% |
| Q4 | ≈ 74.2 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in South Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Korea86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 21 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| mbc | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in South Korea
Company information
- Website
- imbc.com
- Sector
- Entertainment & Streaming
- Owner
- Munhwa Broadcasting Corporation
- Owner type
- Public broadcaster
- Founders
- Kim Chang-ryong
- Founded
- 1961
- Headquarters
- Seoul, South Korea
- Employees
- 2,000+
- Ownership
- Munhwa Broadcasting Corporation controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- Korean, English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Public broadcaster
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
MBC operates an entertainment and streaming service focused on South Korea. The site of Munhwa Broadcasting Corporation with news, dramas and variety shows. Revenue comes mainly from tv advertising, supported by the other lines listed below.
- TV advertising
- Content licensing
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- South Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Korea)
- #117 in this index
- Sector rank
- Leading entertainment & streaming site in South Korea
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| kbs.co.kr | ≈ 42 million / month | #118 class competitor | — |
| sbs.co.kr | ≈ 31.5 million / month | #119 class competitor | — |
| jtbc.co.kr | ≈ 21 million / month | #120 class competitor | — |
What is MBC?
MBC (imbc.com) is an entertainment and streaming service serving users in South Korea. The site of Munhwa Broadcasting Corporation with news, dramas and variety shows. It ranks #117 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns MBC?
The site is operated by Munhwa Broadcasting Corporation, founded by Kim Chang-ryong. The company was established in 1961 and is headquartered in Seoul, South Korea. It employs around 2,000+.
Traffic and audience
Traffic estimates place MBC at roughly 70 million visits per month, about 2.3 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How MBC makes money
Revenue comes primarily from tv advertising, alongside content licensing.
Competitors in South Korea
Its closest rivals include kbs.co.kr, sbs.co.kr, jtbc.co.kr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1961
MBC is founded in Seoul, South Korea.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #117 among the most visited websites in South Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns MBC?
MBC is operated by Munhwa Broadcasting Corporation. Public broadcaster structure, based on public filings and press reporting.
Where is MBC headquartered?
MBC is headquartered in Seoul, South Korea.
When was MBC founded?
MBC was founded in 1961 by Kim Chang-ryong.
How many employees does MBC have?
MBC employs approximately 2,000+ people.
What is MBC's revenue?
MBC's revenue: ≈ $1 billion annual revenue (est.).
Who are MBC's competitors?
Main competitors in South Korea include kbs.co.kr, sbs.co.kr, jtbc.co.kr.
How does MBC make money?
Mainly tv advertising, content licensing.
Is MBC publicly traded?
MBC's ownership: Public broadcaster.
How many visitors does MBC get?
Third-party estimates place MBC at roughly 70 million visits per month, mostly from South Korea, with 74% mobile traffic.
Is MBC safe?
MBC is an established entertainment & streaming site founded in 1961 and ranked #117 in South Korea; use the official domain imbc.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsimbc.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos